Constant Hire Blog

How DTC and CPG brands should calculate the LTV to CAC ratio on contribution margin, why platform ROAS misleads, and who should own each side of it.

What demand planning means for brands selling on DTC, Amazon and wholesale, what stockouts cost, and how to hire a demand planner who can own the forecast.

A director of operations job description template for DTC and CPG brands: what the role owns, scope by channel and a $165K median candidate target.

A chief commercial officer owns net revenue across DTC, Amazon, retail and wholesale. Responsibilities, interview questions and a practical test for hiring one.

What shopper marketing means at Walmart, Target, and club stores, how it overlaps with retail media, and what background to look for in your first hire.

CPG team structure by revenue stage: when to hire a VP of sales, national account managers and omnichannel roles as your brand moves into retail.

Growth marketing interview questions for DTC and CPG hiring managers: strong vs weak answers, red flags to probe, and two time-boxed test project formats.

A copy-ready marketing director job description for DTC brands, plus what changes at a consumer brand: agencies, CAC and LTV, and who owns retention.

What trade marketing covers once a DTC brand sells through retailers, how it differs from shopper and brand marketing, and who should own trade spend first.

How to hire a CTO for a DTC or CPG brand: scope the seat, screen for commerce stack experience, run scenario interviews and test finalists on your stack.

Recruitment fees for ecommerce roles, with the math. Constant Hire charges a flat 20% of base salary on non-executive hires. See how the fee is calculated.

A chief product officer at a DTC or CPG brand owns what gets made and the margin on it. Here's how the role differs from a CTO or a VP of product.