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Hiring advice, role guides and practical insights for building and scaling high-performing DTC and ecommerce teams.

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Hiring Advice
TikTok Shop Staffing: Live Selling vs Affiliate Management

TikTok Shop Staffing: Live Selling vs Affiliate Management

Live selling and affiliate management are two jobs. Use the Live Share Test to decide if your TikTok Shop needs one hire or two, and which to fill first.

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Enterprise Ecommerce Platform Comparison and Who to Hire

Enterprise Ecommerce Platform Comparison and Who to Hire

An enterprise ecommerce platform comparison of Shopify Plus, Salesforce, Adobe Commerce and BigCommerce on cost, B2B depth and the team each one needs.

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New Hire Not Working Out? Ramp Problem vs. Fit Problem

New Hire Not Working Out? Ramp Problem vs. Fit Problem

New hire not working out? How to tell a ramp problem from a fit problem at 30, 60 and 90 days, and what to fix before you restart the search.

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Onboarding an Ecommerce Hire: The 30-60-90 Day Plan

Onboarding an Ecommerce Hire: The 30-60-90 Day Plan

A 30-60-90 day plan for onboarding an ecommerce hire: what to set up before day one, what each checkpoint should show, and a scorecard to run it.

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How to Make a Job Offer an Ecommerce Operator Will Accept

How to Make a Job Offer an Ecommerce Operator Will Accept

How to make a job offer DTC operators accept: a five-point pre-offer check, base and bonus structure, and a plan for the counteroffer.

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Supplement Marketing Compliance Hiring: What to Screen For

Supplement Marketing Compliance Hiring: What to Screen For

Supplement marketing compliance hiring starts with claims literacy. Here's how to test for it on a resume and in the interview, before copy reaches legal.

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Apparel Brand Hiring: Which Roles Cut Returns First

Apparel Brand Hiring: Which Roles Cut Returns First

Apparel brand hiring starts with your return data. Learn which roles cut return rates by cause, and which hire to make first when margin is leaking.

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Beauty brand retail hiring: DTC into Sephora, Ulta and Target

Beauty brand retail hiring: DTC into Sephora, Ulta and Target

The roles a beauty brand needs for Sephora, Ulta and the new Target Beauty Studio, who owns forecasting, and how to sequence the hires.

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Cold Chain Ecommerce Hiring: Shelf Life and Recall Readiness

Cold Chain Ecommerce Hiring: Shelf Life and Recall Readiness

Cold chain ecommerce hiring is a different search. What perishability changes about a demand planning hire, and how to interview for it.

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Creative Strategist Job Description: A Template for DTC Brands

Creative Strategist Job Description: A Template for DTC Brands

A creative strategist job description template for consumer brands, with scope by ad spend, portfolio requirements and interview criteria.

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 Head of Growth Job Description: A Template for DTC Brands

Head of Growth Job Description: A Template for DTC Brands

A head of growth job description template for DTC brands, with published salary bands by tier and how scope changes from Director to VP.

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Ecommerce Job Description Templates for DTC Brands

Ecommerce Job Description Templates for DTC Brands

Ecommerce job description templates for the roles DTC brands hire most, with the scope, reporting line, and salary band decisions behind each one.

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