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Hiring advice, role guides and practical insights for building and scaling high-performing DTC and ecommerce teams.

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Hiring Advice
VP of operations salary at DTC and CPG brands (2026)

VP of operations salary at DTC and CPG brands (2026)

VP of operations salary at DTC and CPG brands: candidates target a $210K median base. See the pay ladder, two real offers and how to set a budget.

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How to hire a CFO for a DTC or CPG brand: pay, tests, sourcing

How to hire a CFO for a DTC or CPG brand: pay, tests, sourcing

How to hire a CFO for a DTC or CPG brand: scope the seat, price the offer with BLS and survey data, and test finalists on your own numbers.

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Buy with Prime for DTC Brands: Who Should Own It

Buy with Prime for DTC Brands: Who Should Own It

Buy with Prime and Amazon's MCF Prime delivery option split work between ecommerce and marketplace teams. See who owns conversion, inventory, and margin.

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How to hire an influencer marketing manager: lessons from $20M

How to hire an influencer marketing manager: lessons from $20M

Lily Comba spent $20M on creators at Seed Health. Here is how she hires an influencer marketing manager, builds the team, and places TikTok Shop.

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C-Suite Positions: Every Executive Role at DTC Brands (2026)

C-Suite Positions: Every Executive Role at DTC Brands (2026)

Every C-suite position at DTC and CPG brands, with org charts, real executives, BLS salary data, and when to hire each seat as your brand scales.

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TikTok Shop Staffing: Live Selling vs Affiliate Management

TikTok Shop Staffing: Live Selling vs Affiliate Management

Live selling and affiliate management are two jobs. Use the Live Share Test to decide if your TikTok Shop needs one hire or two, and which to fill first.

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Enterprise Ecommerce Platform Comparison and Who to Hire

Enterprise Ecommerce Platform Comparison and Who to Hire

An enterprise ecommerce platform comparison of Shopify Plus, Salesforce, Adobe Commerce and BigCommerce on cost, B2B depth and the team each one needs.

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New Hire Not Working Out? Ramp Problem vs. Fit Problem

New Hire Not Working Out? Ramp Problem vs. Fit Problem

New hire not working out? How to tell a ramp problem from a fit problem at 30, 60 and 90 days, and what to fix before you restart the search.

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Onboarding an Ecommerce Hire: The 30-60-90 Day Plan

Onboarding an Ecommerce Hire: The 30-60-90 Day Plan

A 30-60-90 day plan for onboarding an ecommerce hire: what to set up before day one, what each checkpoint should show, and a scorecard to run it.

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How to Make a Job Offer an Ecommerce Operator Will Accept

How to Make a Job Offer an Ecommerce Operator Will Accept

How to make a job offer DTC operators accept: a five-point pre-offer check, base and bonus structure, and a plan for the counteroffer.

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Supplement Marketing Compliance Hiring: What to Screen For

Supplement Marketing Compliance Hiring: What to Screen For

Supplement marketing compliance hiring starts with claims literacy. Here's how to test for it on a resume and in the interview, before copy reaches legal.

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Apparel Brand Hiring: Which Roles Cut Returns First

Apparel Brand Hiring: Which Roles Cut Returns First

Apparel brand hiring starts with your return data. Learn which roles cut return rates by cause, and which hire to make first when margin is leaking.

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