RAW Nutrition: Hiring a VP of Ecommerce Growth to Scale DTC and Amazon

Finding a Proven Ecommerce Operator at Scale

RAW Nutrition had strong retail distribution and brand awareness. What it lacked was a dedicated leader to own ecommerce growth across DTC, Amazon, TikTok Shop, and emerging digital channels.

This was not a 0-to-1 role. The business had momentum but no one owned the P&L, set the strategy, or had centralized accountability for ecommerce results.

The search was narrow by design. The client required someone who had already scaled a supplement brand to high eight or low nine figures online, was willing to relocate to Florida, and had a verifiable track record of ownership, not just oversight.

Candidates without supplement-specific experience and measurable growth results were screened out.

Recruiting Someone Who Already Knew the Playbook

Constant Hire focused the search on senior ecommerce operators who had already scaled high-growth supplement brands.

The selected candidate stood out immediately because they:

• Were a VP-level leader at a direct competitor
• Had helped scale the business from concept to $80M+ in revenue
• Understood the supplement customer journey deeply
• Had experience managing ecommerce growth across multiple channels

Rather than hiring someone who needed to learn the category, RAW Nutrition hired someone who had already executed the playbook successfully.

Beyond sourcing, Constant Hire also partnered closely with the client to:

• Define role ownership and organizational structure
• Build and administer a strategic test project
• Advise on compensation and relocation structure
• Help shape the interview process itself

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Process

• 31 candidates interviewed
• 8 candidates submitted
• 4 interview rounds
• 4 stakeholders involved
• 35-day interview process
• 35 days to offer

Constant Hire built a test project to assess strategic thinking before the finalist on-site interviews

A VP-Level Hire With Proven Supplement Growth Experience

• Finalists: 2
• Offers: 1
• 100% offer acceptance rate

The hired VP came with direct supplement industry experience, a track record of scaling DTC across multiple channels including Amazon, and a demonstrated ownership mentality, not just channel management.

The hire gave RAW Nutrition a single owner for ecommerce growth across DTC and Amazon, sitting alongside an already strong retail business.

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Position Highlight

This case study demonstrates Constant Hire’s ability to:

• Recruit senior ecommerce leadership
• Place operators with proven category-specific growth experience
• Support complex executive hiring processes
• Consult on org structure, assessments, compensation, and relocation strategy