Klone Scents: Hiring a Creative Strategist to Scale Direct Response Growth
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Finding a Direct Response Creative Who Understood Data
The difficulty wasn’t finding someone who could generate ad ideas — it was finding someone who could:
- Write high-performing direct response scripts
- Understand performance metrics and creative feedback loops
- Collaborate with paid media teams
- Think analytically while operating creatively
Candidates coming purely from a UGC creator background, or without structured direct response script-writing experience, would not have been a fit.
Klone Scents needed someone who could operate at the intersection of: Creative strategy + performance data + media buying logic.
Targeting Creative Strategists With Performance Depth
Constant Hire cast a wide net across:
- Creative Strategists
- Performance-focused UGC operators
- Hybrid profiles with media buying exposure
Through interviews and assessment exercises, candidates were evaluated on:
- Script writing quality
- Analytical thinking
- Understanding of performance metrics
- Ability to interpret paid media results
A key differentiator in the selected candidate was prior media buying experience, which strengthened their ability to connect creative direction with real performance outcomes.
Compensation calibration early in the process helped ensure alignment between candidate expectations and the scope of the role.
PROCESS
- Interviewed ~10 candidates
- Submitted ~22 qualified candidates
- Ran a 3-round interview process
- Managed 2 key stakeholders
- Approx. 30 days to offer
After the initial batch of candidates, alignment sharpened significantly, accelerating final decision-making.
A Performance-Minded Creative to Support Scale
- Finalists: 2
- Offers: 1
- Time to offer: ~30 days
The selected Creative Strategist brought a rare combination of:
- Direct response script-writing expertise
- Analytical decision-making
- Media buying background
During their tenure, Klone Scents continued scaling revenue from approximately $9M to $15M, supported by stronger creative execution and performance alignment.
RECRUITER PERSPECTIVE
“After our initial batch of candidates it was very easy to calibrate and better understand what our client was looking for. From there on it felt we were much closer in alignment and quickly got our client a win moving forward.” - Colin Hale, Recruiting & Client Services Manager
This calibration moment allowed Constant Hire to refine the search and quickly zero in on the right profile.
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