True Sea Moss: Hiring a Lead Creative Strategist to Scale Paid Social Volume
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Hiring a Creative Operator, Not Just a Strategist
True Sea Moss needed to scale the volume of performance ads across paid social to support continued growth. It's a familiar tipping point for DTC brands deciding when to hire a creative strategist. While creative strategy was important, this role required someone who could be hands-on, moving quickly from concept to execution.
The challenge was finding a candidate who:
- Understood direct-response advertising for DTC brands
- Had category familiarity with food & beverage
- Was comfortable being hands-on the keyboard
- Could balance creative thinking with rapid iteration and testing
- Could begin transitioning creative efforts from agency-led to more internal ownership
A more traditional, high-level strategist would not have worked for this role.
Defining the Right Balance Between Strategy and Execution
Constant Hire took a consultative approach to clarify the exact profile needed, ensuring alignment between individual contributor execution and lead-level ownership.
The search focused on candidates with:
- Agency experience working with DTC brands
- A strong direct-response creative background
- Proven ability to ship high volumes of performance ads
- Comfort using AI as a core creative acceleration tool
During interviews, Constant Hire placed particular emphasis on how candidates:
- Generated and iterated on ad concepts
- Used AI to increase creative output
- Balanced speed, testing, and performance feedback loops
This ensured candidates were evaluated not just on ideas, but on how they actually executed.
PROCESS
- Submitted 13 qualified candidates for consideration
- Client interviewed 6 candidates
- Ran a 3-round interview process
- Managed 3 internal stakeholders (co-founders + internal talent lead)
- Navigated a longer interview timeline due to holidays
- Time to offer: 35 days
A Creative Leader Built for Volume and Speed
- Finalists: 2
- Offers: 1
- Time to offer: 35 days
The selected Lead Creative Strategist stood out for their ability to combine creative experimentation with systematic iteration, using AI to dramatically increase output while maintaining performance standards.
Their background in direct-response advertising and agency-side execution made them well-positioned to help True Sea Moss scale paid social volume while laying the groundwork for stronger internal creative processes.
