‍VersaGripps: Hiring a VP of Growth to Own DTC and Amazon Performance

Hiring a True Full-Funnel Growth Leader

The role required more than performance marketing experience.

VersaGripps needed someone who could:

• Own all digital marketing channels across DTC and Amazon
• Manage P&L and profitability, not just top-line growth
• Drive media efficiency and margin expansion
• Operate at a strategic and executive level

Candidates without Amazon experience or direct P&L ownership were not a fit. The challenge was finding someone who operated across both performance marketing and business leadership.

Expanding the Candidate Pool to Increase Seniority

Constant Hire presented a range of candidates across different levels of seniority and backgrounds.

This allowed the client to:

• Compare profiles across experience levels
• Recalibrate expectations in real time
• Ultimately level up the hire

This allowed the client to compare profiles across experience levels, recalibrate expectations in real time, and land a more senior hire than originally scoped.

That combination made the candidate a strong fit to lead growth across DTC and Amazon.

Process

• 30 candidates interviewed
• 15 candidates submitted
• 4–5 interview rounds
• 3 stakeholders involved
• 72 days to offer

The process supported thorough evaluation of senior candidates before a final decision.

A Senior Growth Leader With P&L Ownership

• Finalists: 2
• Offers: 1
• Time to offer: 72 days

The selected VP of Growth brought the experience to scale profitably across channels, with a grounded background in both DTC and Amazon.

The hire positioned VersaGripps to grow net profit across its digital business as it moves into its next phase of scale.

Postioning Highlight

This case study reflects Constant Hire's ability to recruit VP-level growth leaders, identify candidates with direct P&L ownership, support hiring across DTC and Amazon, and help clients raise the seniority of a role through market calibration.