Simply Nootropics: Hiring a Senior Paid Ads Designer for a Product Launch
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Finding the right creative fit, not just a designer
The brief called for someone whose creative instincts matched Simply Nootropics' brand, not just a technically capable designer.
Key challenges included:
- A very specific creative direction from the hiring manager
- Need for strong DTC / CPG design experience
- Preference for candidates familiar with supplements branding
- A limited talent pool in Australia
- Compensation constraints that required expectation calibration
Candidates who were strong designers but didn’t match the brand’s aesthetic would not have worked.
Prioritizing creative alignment through testing
Constant Hire focused on candidates with:
- Paid social ad design experience
- Background in DTC or CPG brands
- Strong portfolios demonstrating performance-oriented creative
Creative tests became a critical part of the evaluation process.
The selected candidate stood out for:
- Strong visual execution
- Alignment with the brand’s color, layout, and typography preferences
- Ability to translate brand identity into conversion-focused creative
Constant Hire also worked with Simply Nootropics on compensation calibration, helping align expectations with what the Australian market could realistically deliver.
Process
- 12 candidates interviewed
- 12 candidates submitted
- 3–4 interview rounds
- 2 stakeholders involved
- 44 days to offer
The process required balancing creative quality, geographic constraints, and compensation expectations.
A designer aligned with brand and performance
- Finalists: 1
- Offers: 1
- Time to offer: 44 days
The hired Senior Paid Ads Designer successfully joined the team to support creative production for the product launch.
Early feedback from the candidate reflects strong alignment:
"Things are going really well at Simply Nootropics. The management team are encouraging and very open to new ideas. The WFH arrangement gives me a lot of flexibility, plus they make excellent products. Overall it feels like a great fit."
Positioning Highlight
This placement shows what Constant Hire does well in creative hiring:
- Hire for creative roles with high subjectivity (“brand feel”)
- Navigate geographic and compensation constraints
- Use creative testing to validate fit
- Balance performance marketing needs with brand identity
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