Simply Nootropics: Hiring a Fractional CFO to Support Global Ecommerce Growth

Finding a CFO With Both DTC and Global Finance Expertise

This search required a finance leader with a rare mix of DTC and multi-jurisdiction experience.

Simply Nootropics needed someone who could:

• Oversee financial strategy across multiple brands
• Manage operations spanning the U.S., Australia, New Zealand, and Dubai
• Improve cash flow forecasting and treasury management
• Evaluate accounting and bookkeeping infrastructure
• Support long-term growth toward a nine-figure business

The role was also fractional at 15 to 20 hours per week, which shrank the available talent pool further. Candidates also needed deep knowledge of DTC ecommerce metrics like CAC, LTV, contribution margin, and inventory forecasting.

Identifying a Fractional CFO Who Had Already Scaled Global DTC Brands

Constant Hire focused exclusively on finance leaders with experience supporting high-growth ecommerce businesses.

The selected candidate stood out because he brought:

• Nearly 30 years of finance leadership experience
• Senior finance leadership for a $125M DTC brand
• Finance leadership at a $10M DTC pet products brand
• International finance expertise across multiple jurisdictions
• An active fractional CFO practice with immediate availability

The final decision came down to two finalists.

What ultimately separated the hired candidate was:

• Direct experience within the supplements industry
• Strong communication throughout the interview process
• A 30-60-90 day plan the client rated ahead of the other finalist's.

The Constant Hire Approach

Supporting Both Client and Candidate Through a Complex Executive Search

Beyond sourcing candidates, Constant Hire partnered closely with both sides throughout the process.

Our team:

• Ran structured feedback through our candidate portal, where the client rated and annotated each profile as it came through
• Coached finalists through a 30-60-90 day plan exercise
• Kept both executive finalists engaged during an extended decision period
• Continued supporting onboarding after the placement was finalized

Process

• 11 candidates interviewed
• 11 candidates submitted
• 4 interview rounds
• 2 stakeholders involved
• 25 days to offer

A structured 30-60-90 day plan exercise served as the final interview stage, allowing the client to compare strategic thinking between finalists before making a decision.

A Finance Leader Built for Global Scale

• Finalists: 2
• Offers: 1

The Fractional CFO was brought in to provide executive financial oversight across Simply Nootropics' U.S., Australia, New Zealand, and Dubai operations.

The hire covers global DTC operations, inventory-heavy cash flow modeling, and ecommerce unit economics. The fractional model gives Simply Nootropics executive-level oversight now, with a path to a full-time CFO backed by a finance controller as the business scales.

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Positioning Highlight

This case study demonstrates Constant Hire's ability to:

• Placed a Fractional CFO covering four jurisdictions at once: the U.S., Australia, New Zealand, and founders based partly in Dubai
• Held the line on DTC fit, passing on a strong enterprise CPG and pharma candidate because the client needed someone specifically built for D2C ecommerce unit economics (CAC, LTV, contribution margin)
• Sourced at the fractional level, 15 to 20 hours per week, without dropping the seniority bar the role required
• Separated two neck-and-neck finalists with a 30-60-90 day plan exercise as the final stage, giving the client a direct read on strategic thinking
• Ran structured feedback through our candidate portal, where the client rated and annotated all 11 profiles as they came through