Finding a Senior Media Buyer Who Could Still Execute

Mycube Safe was scaling its marketing team, and the open seat called for someone who could still run campaigns day to day while leading the strategy.

The ideal candidate needed to:

• Lead performance marketing strategy
• Oversee media buying
• Partner closely with the creative team on ad assets
• Build A/B testing frameworks
• Improve data attribution
• Research channel expansion opportunities including TikTok and YouTube
• Keep executing directly inside the ad platforms

The search also had an additional constraint: the role was hybrid, which caused several strong candidates to withdraw from the process.

Finding a Media Buyer Who Had Scaled at Serious Spend

Constant Hire focused on senior paid media and user acquisition professionals with deep Google Ads and Meta expertise, people who could own the strategy and still run campaigns themselves.

The selected candidate, Tyler, stood out immediately.

His background included:

• 11 years of paid media experience
• Scaling Google Ads spend to approximately $13M per year
• Managing $20M+ in combined Google and Meta budgets
• Running incrementality testing using cohort/control methodologies
• Managing a team of 4 while continuing to work directly in-platform

That combination of leadership and direct media buying experience was exactly what Mycube Safe needed.

Building the Candidate Relationship Beyond the Initial Introduction

Constant Hire's role extended beyond sourcing and presenting candidates.

The team helped build and maintain the relationship with Tyler throughout the hiring process. That mattered here, since the hybrid requirement had already cost the search several strong candidates.

The client also used a Meta Ads Manager test project as part of the evaluation.

Process

• 11 candidates interviewed
• 7 candidates submitted
• 3 client interview rounds
• 2 client stakeholders
• 19 days from candidate introduction to hire
• 47 days total that the job was open
• Reference checks completed

There was one other finalist, but they ultimately backed out at the last minute for family reasons. Tyler was then selected and received the offer.

A Performance Marketing Leader Who Could Scale and Execute

• Finalists: 2
• Offers: 1
• Time to Offer: 19 days

Tyler had the budget scale, the team leadership, and the platform experience the role called for, and it showed up in how fast the process moved.

The client identified him as the clear top candidate from the initial call notes.

Positioning Highlight

This case study demonstrates Constant Hire's ability to:

• Recruit senior paid media leaders
• Find candidates who can lead strategy and execute in-platform
• Evaluate technical media buying skills through practical assessments
• Recruit around specific work-location requirements
• Maintain candidate relationships through the hiring process
• Identify operators with experience managing $20M+ media budgets