Luma Nutrition: Hiring a CMO Through Off-Market Talent Relationships

Identifying the Right Role Before the Right Candidate

The core challenge wasn’t just hiring, it was defining the right level of leadership.

Luma Nutrition initially scoped the role around a senior creative hire but ultimately required someone who could:

• Lead the entire marketing function
• Scale paid social, particularly on Meta
• Build and manage a creative team
• Operate at a strategic, executive level

A less experienced creative operator would not have been able to deliver on these expectations.

The role required a shift from execution to leadership.

Leveraging Off-Market Talent From an Existing Network

Instead of sourcing broadly, Constant Hire leveraged its existing database of vetted talent and long-standing relationships with senior marketers.

The selected candidate:

• Had led creative strategy at an agency level across dozens of brands
• Brought deep experience in the supplement space
• Had already built and scaled creative systems for paid social
• Came with a strong network, enabling immediate team-building

Notably, this candidate was not actively on the market.

This allowed Constant Hire to:

• Move quickly
• Present a highly qualified candidate immediately
• Avoid the noise of a traditional search process

Only one candidate was introduced, and ultimately hired.

PROCESS

• 1 candidate identified and submitted
• 3 interview rounds
• 3 stakeholders involved
• 20-day process from intro to offer

The process moved quickly due to strong alignment from the outset.

A CMO Hired With Precision, Not Volume

• Candidates Submitted: 1
• Offers: 1
• Time to Offer: 20 days

The hired Chief Marketing Officer brought immediate impact potential, with experience scaling creative strategy and paid social across multiple brands.

Additionally, the candidate was able to begin building out a team from day one, leveraging their existing network within the industry.

Client Feedback

“Our CMO was a great find by the way. Thanks so much for your help.”

— Founder, Luma Nutrition

Positioning Highlight

This search demonstrates Constant Hire’s ability to:

• Leverage a proprietary network of senior, off-market talent
• Build relationships with candidates before they are actively looking
• Match companies with the right operator immediately, rather than running long searches

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Because we don’t just run searches, we already know the right people, if you are a candidate looking for your next role, submit your resume to join our talent pool! Our team will reach out to you whenever we have an open role matching your experience.