Luma Nutrition: Hiring a CMO Through Off-Market Talent Relationships
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Identifying the Right Role Before the Right Candidate
The core challenge wasn’t just hiring, it was defining the right level of leadership.
Luma Nutrition initially scoped the role around a senior creative hire but ultimately required someone who could:
- Lead the entire marketing function
- Scale paid social, particularly on Meta
- Build and manage a creative team
- Operate at a strategic, executive level
A less experienced creative operator would not have been able to deliver on these expectations.
The role required a shift from execution to leadership.
Leveraging Off-Market Talent From an Existing Network
Instead of sourcing broadly, Constant Hire leveraged its existing database of vetted talent and long-standing relationships with senior marketers.
The selected candidate:
- Had led creative strategy at an agency level across dozens of brands
- Brought deep experience in the supplement space
- Had already built and scaled creative systems for paid social
- Came with a strong network, enabling immediate team-building
Notably, this candidate was not actively on the market.
This allowed Constant Hire to:
- Move quickly
- Present a highly qualified candidate immediately
- Avoid the noise of a traditional search process
Only one candidate was introduced, and ultimately hired.
PROCESS
- 1 candidate identified and submitted
- 3 interview rounds
- 3 stakeholders involved
- 20-day process from intro to offer
The process moved quickly due to strong alignment from the outset.
A CMO Hired With Precision, Not Volume
- Candidates Submitted: 1
- Offers: 1
- Time to Offer: 20 days
The hired Chief Marketing Officer brought immediate impact potential, with experience scaling creative strategy and paid social across multiple brands.
Additionally, the candidate was able to begin building out a team from day one, leveraging their existing network within the industry.
Client Feedback
“Our CMO was a great find by the way. Thanks so much for your help.”
— Founder, Luma Nutrition
Positioning Highlight
This search demonstrates Constant Hire’s ability to:
- Leverage a proprietary network of senior, off-market talent
- Build relationships with candidates before they are actively looking
- Match companies with the right operator immediately, rather than running long searches
Because we don’t just run searches, we already know the right people, if you are a candidate looking for your next role, submit your resume to join our talent pool! Our team will reach out to you whenever we have an open role matching your experience.
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