Hiring Head of Brand At The Peach Truck

Replacing The "It Factor"

The Peach Truck’s brand had always been an extension of its founder’s taste. Replacing that intuitive sense of what’s cool, and will appeal to an affluent customer based.

The new Head of Brand needed to:

• Match the founder’s instinct for visual storytelling and consumer taste.

• Balance brand craft with performance-driven creative.

• Build internal processes for creative excellence while keeping the small, scrappy culture intact.

• Step in during the company’s busiest operational season, coordinating interviews around tight production and travel schedules.

Finding Category-Defining Creatives With Taste

Constant Hire’s search focused on a rare breed of brand leaders—people who’ve helped shape category-defining consumer brands where taste, culture, and conversion come into one.

1. Targeting The Right Companies – We zeroed in on candidates from brands that set trends. The exact mantra was "if a high-end suburban mom would buy their product, they're selling the right product". It's the type of brand you'd on the shelves at Erewhon or in the coolers at a boutique liquor store.
2. Taste made tangible – We developed a clear rubric for evaluating “taste” as a skill. Portfolios were judged on brand systems, art direction, and storytelling that both look world-class and move product. Every candidate needed a track record of translating brand equity into measurable outcomes.
3. Strategic coordination across leadership – With the founder, board, and president all deeply invested in the outcome, we ran structured calibration sessions to align on what “great” looked like. This clarity ensured each candidate was vetted through both a creative and commercial lens.
4. Execution under pressure – The entire search was conducted during peak peach season, with constant travel and production deadlines. Our team managed tight timelines and shifting schedules while maintaining a seamless candidate experience and strong momentum.

The result: a shortlist of world-class creative leaders with backgrounds at brands known for craftsmanship and storytelling.

Successful Executive Search

The Peach Truck partnered with Constant Hire to execute a high-impact executive search for a Head of Brand who could blend creative excellence with commercial performance.

The outcome speaks for itself:

• 30+ top-tier candidates sourced from category-defining consumer brands in food, beverage, and lifestyle.
• Successful placement of a Head of Brand who brings proven experience scaling visually iconic, culture-led CPG brands.
• Unified alignment among the founder, president, and board on the company’s long-term creative and brand direction.
• Seamless execution during peak peach season, demonstrating Constant Hire’s ability to manage high-stakes executive searches without disrupting business operations.

This search cemented The Peach Truck’s next chapter, elevating its creative leadership to the same standard of taste and authenticity that made the brand a modern CPG success story.