Growth Strategist And Creator Manager For Fast-Growing DTC Health & Wellness Brand.
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Building A High Performing Engine
HigherDOSE is a fast-growing premium wellness brand known for pioneering products like the Infrared Sauna Blanket and PEMF Mat. With features in Forbes, Goop, and Vogue, the company has become the go-to name in at-home recovery tech. As they scaled, their leadership team knew they needed top-tier talent to fuel paid growth and expand influencer marketing.
The main challenge was twofold:
- Scaling Paid Acquisition Without Losing Premium Positioning
HigherDOSE needed a Growth Strategist who could blend direct-response marketing with luxury branding. It wasn’t just about buying ads—it was about optimizing funnels, testing offers, and merchandising bundles to grow AOV and LTV. - Building a Creator & Influencer Engine That Converts
Wellness is a crowded space. HigherDOSE wanted a Creator Manager who could go beyond TikTok seeding and build real partnerships with influencers across podcasts, newsletters, retreats, and other trusted channels. The role required someone who understood how to protect a premium brand while still driving measurable ROI.
These were highly specialized roles with overlapping requirements: performance chops, premium brand experience, and the ability to thrive in a fast-moving, entrepreneurial environment.
Recruiting Performance Marketers With Luxury Brands
Our recruiting approach was direct and data-driven:
Role Definition: We worked closely with HigherDOSE’s founders to define success metrics for each role. We worked through CAC & ROAS targets for the Growth Strategist and creator activation/affiliate ROI for the Creator Manager.
Targeted Candidate Mapping: Instead of blasting job boards, we built custom candidate lists from our DTC network, focusing on people with proven experience at high-AOV brands in wellness, beauty, and premium consumer goods.
Structured Screening: Every candidate was screened not just for hard skills (Meta Ads Manager, CRO programs, creator partnerships) but also for their ability to balance brand integrity with performance marketing.
Two Successful Placements
We successfully placed a Growth Strategist with deep experience in scaling paid media and CRO for premium eCommerce brands. Additionally, we found & placed a Creator Manager with a proven track record in influencer marketing across TikTok, podcasts, and affiliate programs.
Both hires hit the ground running, immediately driving impact
Ultimately, HigherDOSE gained two senior hires who directly advanced their growth roadmap, and we helped them secure talent that most brands in the wellness space are still struggling to find.
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