Garage: Hiring a Video Editor to Improve Paid Social Creative

Finding an editor who could make paid social convert

Garage needed more than a traditional video editor. The role called for someone who understood what makes paid social creative convert.

The ideal candidate needed to:

• Edit high-performing ads for TikTok and Instagram
• Transform raw footage into engaging short-form content
• Understand DTC creative best practices
• Thrive in a fast-paced creative workflow
• Match a low-fi, authentic aesthetic instead of polished brand videos

This was also Garage's first time hiring internationally. The editor needed strong technical skills and the communication to work remotely with a US team from the start.

Prioritizing Editors With Proven DTC Creative Experience

Constant Hire focused on editors with direct experience producing performance-driven creative for U.S. ecommerce brands.

The selected candidate stood out because they brought:

• Experience editing paid social ads for DTC brands
• Prior in-house creative work at a venture-backed DTC nutrition brand, creating high-performing creative
• Agency experience producing video, image, and landing page assets for ecommerce brands
• A portfolio demonstrating strong short-form storytelling and creative execution

Beyond technical ability, the candidate stood out on communication, professionalism, and cultural fit. Those qualities gave Garage the confidence to make its first international hire.

Guiding the Client Through Its First International Hire

Beyond sourcing candidates, Constant Hire acted as a strategic hiring partner throughout the process.

We supported the client by:

• Coaching on the ideal candidate profile
• Reviewing portfolios to validate creative quality
• Guiding compensation expectations
• Assisting with salary negotiations, contracts, and benefits
• Maintaining close communication with both client and candidate through offer acceptance

For a brand making its first hire outside the US, that guidance was the difference between hesitation and a signed offer.

Process

• 35 candidates interviewed
• 10 candidates submitted
• 2 interview rounds
• 2 stakeholders involved
• 25 days to offer

Garage moved from search to offer in 25 days, screening 35 editors down to the 10 strongest, without compromising on creative quality or DTC experience.

A Creative Editor Ready to Improve Paid Social Performance

• Finalists: 2
• Offers: 1

The placed Video Editor combined DTC creative expertise, paid social knowledge, and strong communication. Garage now has dedicated creative support responsible for the quality and output of its paid social ads.

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Positioning Highlight

This case study demonstrates Constant Hire's ability to:

• Recruit performance-focused creative talent
• Evaluate portfolios for paid social expertise
• Hire specialists with proven DTC ecommerce experience
• Guide companies through their first international hire
• Support compensation, negotiation, and onboarding beyond sourcing