All Security Equipment: Finding a COO to Scale an 8-Figure Brand

Finding An In-Person COO for a $20M Business

When Alex first approached us, his previous recruiting efforts had fallen flat.

He hired a recruiter who was sending him general managers from small businesses. He needed someone who could manage his team, impliment ERPs, and negotiate terms with vendors.

"This is a really stressful hire because it's going to be the person who runs the main day-to-day parts of our business."

The goal for Alex was to find someone who was able to jump in from Day 1 and take over the operations parts of All Security Equipment.

ConstantHire Broke Down the COO Role into different persons

The in-person recruiting was a new step for our team. Working with Alex closely to define this role, we decided to recruit for 2 positions, COO & VP of Operations. Constant Hire runs COO executive search for DTC and CPG brands, and this placement is a good example.

"One of the best parts of working with ConstantHire was the consultative approach they took in helping me find different types of COO's"

As we began sourcing candidates, it became obvious that they would fall in a couple of different buckets: Sales Oriented, Finance Oriented, Supply Chain Oriented, etc.

After taking 50+ calls and refining our strategy, we found Alex his dream candidate.

Given the in-person nature of the role, our candidate pool was smaller than normal.

But, we cast as wide of a net as possible and built out different personas that resonated for the COO role to get Alex his perfect hire.

"Our previous recruiter was entirely incentivized by their fee. You guys were driven by finding me the right person."