Two Key Hires That Unlocked Hollow Socks’ Next Stage of Growth

Recruiters Don't Understand DTC

Hollow Socks, a leading brand under the Easy Street portfolio, was hitting a ceiling. They needed a VP of Operations to manage the logistics behind a growing 9-figure DTC portfolio — someone who had seen scale before and could bring structure without slowing momentum. At the same time, their creative performance was stalling. They needed a Creative Strategist who could drive conversions, not just branding — someone fluent in Meta ads and direct response.

Most candidates they saw either lacked the DTC chops or came from agencies too focused on aesthetics over results. They hadn’t made hires for these roles before, and they needed a partner who understood the nuance of scaling eCommerce brands for growth.

100's of messages to top DTC talent

Zach, the founder at Easy Street, reached out directly to Connor, knowing ConstantHire specialized in exactly this type of talent.

We ran a targeted outbound search, sending hundreds of personalized messages to top operators and creatives at high-growth consumer brands. Our focus was simple: find people who had actually done the job before — inside DTC brands, not adjacent to them.

‍

Unlocked Bottlenecks To Scale Ads & Ops

We placed a seasoned VP of Operations with a track record of scaling 8- and 9-figure eCom brands and a Creative Strategist who had built winning Meta campaigns at top-performing DTC companies.

Since joining, the Ops lead has brought clarity and speed to logistics across the entire portfolio. Creative performance has improved with sharper testing, better hooks, and faster iteration.

The Hollow Socks team told us they finally feel like they have the right people in the room.