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SEO for E-commerce: Recruiting Top Talent to Drive Growth

Finding A Technical SEO Strategist That Can Handle Client Calls (In 17 Days)
17
Days Until Candidate Placed
873
Candidates Evaluated
50+
Hours Saved

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Overview
From the 873 candidates that we evaluated, we ended up sending 12 of them a test project to understand if their skillsets on technical SEO beyond the interview process. From those 12, Austin & his team went on to interview 3 candidates. This means we trimmed the applicant pool to the top 0.3% for Austin to meet with. 
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"The hardest part about working with you guys is I would have hired all 3 of the candidates you sent me."
Austin Coker
Owner, SEOForEcommerce.com
Challenge

Small Agency Looking For A Swiss-Army Knife Player

Austin came to us with a simple goal:

His agency was at capacity and he needs a new technical SEO strategist who has specific work with Shopify over Wordpress. If you've ever recruited for SEO roles... this is not an easy task. 99% of SEO's are Wordpress-Enthusiasts and quickly screened out.

"If you've ever met someone who is great at SEO, chances are they use Wordpress. Our Clients pay us because we excel in SEO for Shopify. So we need people on our team with deep SEO for e-commerce experience,"

On top of the technical constraints, Austin also needed someone who could manage day-to-day client calls with ease and hit their expectations.

Solution

Hiring Rubric Built

At the on-set of every client onboarding, we set goals for the perfect candidate.

Here's what Austin's Hiring Rubric Looked Like:

• E-commerce SEO Experience – 40%

• Project Management Ability – 20%

• Self Starter Culture – 15%

• Client Management Ability – 10%

• Ability to Manage Team Internally – 10%

Results

Austin Interviewed the top 0.3% of Candidates

Hiring is a high touch operations.

We were able to narrow down 873 candidates to 3 final SEO Specialists for Austin to interview.

The hiring process consisted of hundreds of outbound LinkedIn DM's, 65 Phone Screens, 12 Test Project Submissions & 3 final candidates.

"Our hiring process was all over the place before you guys. We paid the price with out previous hiring experience. Saving time and having a real process with ConstantHire was perfect"

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