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You’ve got products listed on TikTok Shop. Maybe you’re running the odd campaign or influencer collaboration. But results are patchy, your team’s stretched, and you’re not really sure what good looks like on the platform.
You don’t need to guess your way through it. You need someone who knows how to make TikTok Shop perform - who understands both the platform and how to drive real sales through it.
That’s where a TikTok Shop Manager comes in.
Essential Takeaways:
But knowing you need one and knowing how to hire a TikTok Shop Manager are two very different things. Done right, this role can be a revenue driver. Done wrong, it can drain the budget and distract your team.
Start by getting honest about the gaps you’re trying to close. TikTok Shop is different from running paid ads or managing organic content. Are you struggling with:
Figure out where your challenges lie. That’ll shape the kind of person you’re looking for and the experience they’ll need.
The title’s new, so it’s often misunderstood. A strong TikTok Shop Manager typically owns:
Some are more content-heavy, others more ops-focused. Decide what kind of operator you need.
It’s not enough to know TikTok. This hire needs to be part creator, part marketer, part analyst. Here’s what to screen for:
Bonus if they’ve built affiliate or creator programs, or have managed logistics on the back-end.
A great interview goes beyond “Tell me about your last job.” Try:
You want to hear specific examples, not generic platitudes. If someone can’t speak confidently about attribution, tracking, and content performance, they’re not the right fit.
TikTok Shop is execution-heavy. You need someone who can deliver under pressure and iterate quickly. Ask them to:
You’ll quickly see who understands the platform, who gets your audience, and who’s just winging it.
Plenty of brands start with freelance TikTok Shop Managers. It’s a low-risk way to test what works. But if TikTok is a key sales channel, going full-time might make more sense.
Freelancer pros:
Full-time pros:
There’s no right answer. Only what fits your current stage.
Forget generalist job boards. For TikTok-specific talent, try:
And of course, working with a specialist in digital recruitment roles can help you filter out fluff and find someone with the right mix of skills and experience.
Salaries vary wildly depending on experience and whether you're hiring freelance or full-time. Ballpark ranges:
If someone has run successful TikTok Shops with measurable sales growth, they’ll command more. And rightly so.
This isn’t about vibes or follower counts. You want someone who:
A manager who isn’t talking about numbers? That’s a red flag.
It’s more than finding someone who “gets” TikTok. You want someone who:
This is where working with a partner like Constant Hire can really help. We cut through the noise to connect you with TikTok Shop talent who actually drive results.
We don’t just match resumes. We help you define what great looks like and build a process to hire for it.
At Constant Hire, we specialize in hiring for high-growth marketing and ecommerce teams. Whether you’re scaling TikTok Shop or building your first content and performance team, we know what kind of talent drives growth.
We ask better questions, benchmark smarter, and act fast. We also understand the difference between someone who can run a store and someone who can scale one.
From one-off support to full-time hires, we help you find people who actually move the needle.
Hiring a TikTok Shop Manager isn’t just another box to tick. It’s a key lever for growth.
If you’re ready to treat TikTok like the revenue channel it is, you need someone who knows how to manage, optimize, and scale.
Let’s make it happen.
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