Hire a Fractional CFO
for Your Consumer Brand
Ecommerce, OmniChannel, Retail First
We help DTC and CPG founders hire a fractional CFO who owns financial strategy, cash flow, and forecasting. The work your bookkeeping and CPA team are not built to do. You stop paying a firm to share a partner with five other brands.
You hire one operator who works for you.
First interviews in 5 days. Risk-free model.
Successful Placements At Top Ecommerce and Consumer Brands
Cash Is Tight Even Though Revenue Is Up.
That's a Finance Leadership Gap, Not a Sales Problem.
Most founders cannot tell a generalist accounting provider apart from a fractional CFO who actually owns cash flow forecasting, channel-level P&L, contribution margin by SKU, and scenario planning across DTC, Shopify, and Amazon at once. The wrong hire, or no hire, costs you margin, cash, and the financial discipline that separates a brand that scales from one that stalls.
You Pay a Retainer to a CFO Firm
You signed with a fractional CFO firm and got assigned a partner you share with five other companies. When their plate fills up, your forecasting slides to the back of the queue. You need financial leadership that is yours, not borrowed.
Bookkeeping Without Strategic Insights
Your bookkeeping is clean and your CPA files taxes on time. Nobody is turning that financial data into decision-making. No channel P&L. No honest read on CAC and LTV. No 13-week cash model. A fractional CFO turns financial reporting into weekly calls.
Generic Finance, Not Ecommerce Finance
Most fractional CFO candidates come from SaaS or services. They have never modeled contribution margin by SKU, allocated COGS across DTC and Amazon, or set up inventory accounting that survives peak season. You need ecommerce financial leadership, not a SaaS playbook repackaged.
Ad Spend Decisions Made Without Unit Economics
Your growth team reports platform ROAS. Your blended CAC tells a different story. Without a fractional CFO running the unit economics, ad spend scales on numbers that do not reflect profitability or cash.
Fundraising or Exit With No One Driving the Process
You have a raise or an exit on the calendar and your financial statements are not investor-ready. Working capital is not normalized. EBITDA is unadjusted. A fractional CFO with ecommerce experience runs the process.
Founder Acting As The Default CFO / Finance Lead
You are spending hours a week on spreadsheets, financial forecasting, and investor questions because no one else can. A fractional CFO costs a fraction of full-time and buys back your calendar in 90 days.
You are spending hours a week reconciling spreadsheets, building forecasts, and answering investor questions because no one else on the team can. A fractional CFO costs a fraction of a full-time hire, and buys back the founder's calendar inside the first 90 days.
First interviews in 5 days. Risk-free model.
What a Real Fractional CFO Looks Like for an Ecommerce Brand
Our network includes finance operators with track records at 7-, 8-, and 9-figure DTC and CPG ecommerce companies. They sit on top of bookkeeping and your CPA, fluent in inventory management, working capital, and the customer acquisition cost models DTC founders need to make ad spend calls.
First interviews in 5 days. Risk-free model.
How a Fractional CFO Sharpens Your Existing Team
We find fractional CFOs who do not replace your team.
They make bookkeeping, growth, and operations sharper because everyone is finally working off the same numbers.
Aligns With Bookkeeping & Your CPA
They turn bookkeeping output into financial reporting the team reads and uses. Month-end close becomes a decision meeting, not an admin task. Your CPA stops being the only voice on finance. The fractional CFO sits on top of the stack.
Owns Cash Flow, Forecasting & Planning
They own cash flow, financial forecasting, and the strategic planning calendar. A 13-week cash model gets built and maintained. Scenario planning runs against the next PO, the next raise, and the next promo.
Connects Finance To Growth & Operations
They close the gap between marketing, ops, and profitability. CAC and LTV get modeled honestly across channels. Ad spend gets pressure-tested against unit economics. Growth, ops, and finance teams finally work off the same metrics.
Our Fractional CFO Hiring Process
1 Client Intake Call
We start with a structured intake to define the role before sourcing begins. That means getting specific about which fractional CFO you actually need: a hands-on operator running cash flow forecasting and channel P&L, a fundraising-focused CFO prepping for a raise, an exit-prep specialist normalizing working capital, or a part-time finance leader who scales with the business toward an eventual full-time CFO.
We map your current setup: what bookkeeping and your CPA already produce, where the reporting gaps are, which ecommerce platforms you run, and how financial decisions actually get made today. You define the financial objective. We build the hiring profile around it.
2 First Interviews in 5 Days
Within five business days, we present pre-vetted fractional CFO candidates. Each profile is screened for what actually matters: ecommerce experience, cash flow management, financial modeling, fundraising readiness, and the ability to run unit economics across DTC, Shopify, and Amazon.
We prioritize operators who have built the finance function in-house at DTC and CPG brands, not generalist CPAs or SaaS retreads. You meet qualified talent fast. We hold the quality bar through the rest of the search.
3 Weekly Refinement
Hiring a fractional CFO takes iteration. We provide a shared portal to track candidates, feedback, and interview stages in one place, and we run weekly alignment calls to recalibrate in real time.
Each week we tighten the profile based on what you learn in interviews. If you realize you need someone stronger on fundraising, deeper on inventory accounting, or with hands-on Amazon and Shopify experience, we adjust immediately. You focus on evaluating fit. We refine the search to lock in long-term retention.
4 White-Glove Talent Solutions
We handle the operational lift: interview scheduling, structured reference checks, technical assessments tailored to your finance environment, and compensation benchmarking for fractional CFO roles at your stage and category.
We also build a customized engagement template and provide market guidance on monthly fees, hours per month, and scope so you stay competitive in a crowded fractional market. From first interview to signed agreement, we run the recruitment process end to end with precision.
Why We Are The Preferred
Fractional CFO Recruitment Partner
Other Recruiting Firms / CFO Firms
- CFO firms that sell you their own retainer instead of finding the right person.
- Generalist CFOs from SaaS, real estate, or services with no DTC experience.
- Candidates pulled from job boards or a single firm bench with no benchmark.
- Recruiters who can not tell the difference between a controller and a fractional CFO.
- Retained search models with upfront fees and no performance guarantee.
Constant Hire Fractional CFO Recruitment
- Dedicated Shopify developers with years of experience on the platform.
- Vetted for Liquid, HTML, CSS, JavaScript, Node.js, and Shopify API proficiency.
- Full-time hires who own your codebase and provide ongoing support.
- Transparent contingent pricing, you pay nothing until you hire.
- Expert Shopify developers with proven ecommerce solutions for DTC brands.
First interviews in 5 days. Risk-free model.
Why We Beat Traditional Recruitment Agencies
Hyper-Specialized Ecommerce Focus
We are not a generalist staffing agency placing CFOs across healthcare, manufacturing, and SaaS in the same week. We recruit exclusively for ecommerce and consumer brands. We know the difference between a SaaS-trained finance leader and a fractional CFO who can own DTC unit economics, inventory accounting, and channel-level P&L as one job. That specialization is why our placements stick.
We Are A Recruitment Agency
Search "fractional CFO for ecommerce" and every commercial result is a financial firm pitching its own retainer. We do not have one to push. The CFO we recommend is the right one for your brand, not the one we happen to staff. You hire them directly. You own the contract. We step out of the way.
Active Network of Fractional Operators
We have direct relationships with fractional CFOs across the US, including New York, Los Angeles, and fully remote, including passive candidates not on the market. Our network includes ex-Big-4 finance professionals, in-house finance leaders from DTC and CPG brands, and PE-backed CFOs going fractional. You get access to these operators before your competitors do.
Speed & Risk-Free Hiring
A hiring process built for the pace of an ecommerce business. Pre-vetted candidates in 5 days, on a contingent fee. No retainer. No upfront cost. No commitment until you make a hire that sticks. This is how you get a fractional CFO without signing a year-long contract with a CFO firm.
What DTC Experts Are Saying About Us
If you're looking for a bad ass recruiter for roles like Head of Growth, Director of Performance Creative, Ops, he's your guy.
Read more
First interviews in 5 days. Risk-free model.
Specialized Fractional CFO Talent Solutions for Modern Consumer Brands
Whether you are a Shopify-native DTC brand, a multi-channel CPG operator selling on Amazon, or a startup preparing for a Series A, we find the fractional CFO your ecommerce business needs to make better financial decisions, optimize working capital, and grow without losing visibility. Based in New York, Los Angeles, or fully remote.
Find the Fractional CFO
Your Ecommerce Brand Actually Needs
15-30 minutes • No Obligation • First interviews in 5 days • Contingent model