Job Description
About the Company
Our client is a full-service Amazon and TikTok Shop brand management agency, with 65+ brands under management, $250M+ in annual Amazon revenue managed, $40M+ per year in ad spend at a 4.5x average ROAS, and 98% client retention. Every account is run by a dedicated pod. The agency grows brands through a disciplined SEO and PPC system, month to month, with its fees tied to the sales it generates.
Role Overview
This is a remote, full-time Senior Brand Strategist role, reporting to the Founder and CEO. The Senior Brand Strategist is the face of the agency for every client in their book. This person owns the relationship, the goals, and the results. They lead 3 pods of 5 people (15 team members) and make sure every deliverable ships on time. They also set the PPC growth direction for each brand and bring the campaign ideas that move revenue.
If a client is happy, growing, and renewing, it's because of this person. If a goal is off track, they know first and have the plan to fix it.
Responsibilities
Client leadership
- Run biweekly strategy calls with every client in the book. Set the agenda, present performance, and leave each call with clear next steps.
- Set quarterly goals with each client: revenue, TACoS, ROAS, and organic rank targets.
- Track every account weekly against those goals. Flag any account trending below plan within 7 days and present a recovery plan.
- Send a written recap within 24 hours of every client call.
- Respond to client messages within 1 business day.
- Handle escalations, difficult conversations, and expectation resets directly.
- Identify upsell opportunities (DSP, TikTok Shop, brand protection, external traffic) and bring them to leadership.
Pod leadership
- Oversee 3 pods of 5 people each, 15 team members total.
- Run a weekly check-in with each pod. Review task status, blockers, and deadlines.
- Make sure every pod member hits their deliverables on time: listings, SEO, PPC changes, inventory, account health, and creative.
- Hold the team to the agency's SOPs and quality standards. Review key work before it reaches the client.
- Coach team members, give direct feedback, and flag performance issues early.
- Balance workload across pods so no account falls behind.
PPC growth strategy
- Set the PPC direction for every brand in the book, aligned to the client's goals and margin.
- Bring new campaign ideas every month: launch structures, keyword harvesting, competitor conquesting, brand defense, placement and dayparting tests, Sponsored Brands video, and Sponsored Display retargeting.
- Guide PPC specialists on account structure, bidding, budget allocation, and negative keyword strategy.
- Review search term reports and campaign performance weekly. Cut waste and scale winners.
- Make sure SEO and PPC work together: rank goals drive keyword targets, and ad data feeds listing optimization.
- Build quarterly growth plans for each brand that tie ad spend to revenue and profit.
How Success Is Measured
This person is measured on client results, client retention, and team execution.
- Client retention: 95%+ of accounts retained each quarter.
- Goal attainment: 80%+ of accounts at or above quarterly revenue goal.
- Ad efficiency: Each account at or better than its agreed TACoS / ROAS target.
- Call cadence: 100% of biweekly calls held, recap sent within 24 hours.
- On-time delivery: 95%+ of pod tasks completed by deadline.
- New campaign ideas: 2+ new tests launched per account per month.
First 90 Days
- Day 30: Meet every client in the book. Audit each account. Learn every pod member's role and workload.
- Day 60: Quarterly goals set and agreed with every client. Weekly pod rhythm running. First round of new campaign tests live.
- Day 90: Running the full book independently. Every account tracked against plan. Measurable PPC wins on at least 3 accounts.
Who They're Looking For
- 5+ years in Amazon marketplace management, at an agency or a brand doing $5M+ per year on Amazon.
- 3+ years hands-on with Amazon PPC: Sponsored Products, Sponsored Brands, and Sponsored Display.
- Has personally managed $100K+ per month in Amazon ad spend.
- 2+ years managing people, ideally 5+ direct or indirect reports.
- Has owned client relationships and led recurring strategy calls with founders and marketing leads.
- Fluent in Seller Central, Amazon Ads console, and Brand Analytics.
- Strong with numbers: TACoS, ROAS, contribution margin, and search term analysis in Excel or Google