Job Description
About the Company
Our client is a new kind of health system on a mission to reshape how people age. It brings together physician-guided care (human and AI health coaches), prescription-grade compounded supplements from federally regulated pharmacies, and personalized diagnostics: the full stack of what people actually need to feel better. It's not a single-condition brand pivoting between categories, and not a lab-test-only product for the 1%. It's real healthcare, made accessible.
The client is one of the fastest-growing healthy-aging companies in the country, recognized by a major health publication, and partnered with a leading national diagnostics lab, leading physician networks, and a top national compounding pharmacy.
Role Overview
This is a Growth Manager (Paid) role, in office in Los Angeles. This is the client's first in-house Growth Manager: a senior, hands-on paid social operator who owns acquisition end to end, from creative and media buying through landing page, funnel and checkout.
Today, channel work is split across contractors (separate Meta, Google and TikTok buyers plus a creative strategist), each serving several other clients. This hire brings that ownership in house and becomes the single person constantly in the accounts as spend scales. Agencies stay on to keep performance competitive.
Responsibilities
- Own paid media across every channel. Hands on keyboard across Meta, TikTok, Google and Snap: budgets, account structure, bidding and testing. Scale spend several times over while bringing CAC down.
- Own acquisition economics. Manage CAC, payback and LTV by cohort. Make sure the client acquires the right customers at the right time of year, not just more of them.
- Lead creative strategy. Decide which hooks, angles and formats to test next, based on what has and hasn't been tried and what competitors are running. Generate the ideas, direct the briefs, and hold creative strategists, editors and creators accountable for output and quality.
- Control spend across a large creative library. Manage hundreds of live ads (580+ active today, 1,700+ in the library) and know how to allocate, kill and scale them.
- Own CRO from click to checkout. Keep every ad matched to the right landing page and funnel, improve quiz funnels and checkout, and run A/B tests with design and engineering.
- Manage high-volume affiliate partners. Act as the point of contact for editorial, listicle, review and network affiliates that drive large daily order volume. Share what's working and keep their landing pages and links current. This is not influencer management.
- Weigh in on retention. Bring an acquisition lens to cohort quality, subscription retention and win-back.
- Run the contractor and agency bench. Coordinate channel contractors and agencies during the transition in house, and set the standard they're measured against.
Who They're Looking For
- Paid social first. Deep, hands-on Meta experience is the core of the role.
- Spend at scale. Has personally managed $700K+ per month on Meta and knows how to push toward $3M to $6M per month without losing efficiency.
- Cross-platform fluency across Meta, TikTok, Snap and Google.
- Direct response DTC. Background at consumer brands that collect payment online (ecommerce, subscription, telehealth). Not agencies serving local services or lead gen, and not B2B.
- Creative instincts. Thinks in hooks, angles and creative testing, and can direct a creative team without editing the ads personally.
- CRO ownership. Has improved landing pages, quiz funnels or checkout, and knows the friction points in a paid, online-checkout flow.
- Operator temperament. Meticulous, organized and hands on. Holds contractors and teammates accountable and has a strong aesthetic eye.
- In office in Los Angeles.