Fast-growing direct-to-consumer hair care brand
About the Company
Our client is a fast-growing, direct-to-consumer hair care brand focused on building a category-defining brand with high-quality products, strong retention, and a best-in-class customer experience. The team is lean, fast-moving, and highly execution-focused, with a strong emphasis on doing great work, not just managing it.
Role Overview
This is a Director of eCommerce role. This person will own and optimize the full digital experience across site, lifecycle, and retention. It's a highly hands-on role for someone who lives in the details and knows how to execute, not just strategize. They'll be responsible for driving conversion, retention, and revenue across the entire customer journey, from landing pages to lifecycle marketing to subscription optimization. This is not a "delegate everything" role. The client wants someone in the weeds, building, testing, and shipping alongside internal teams and agency partners.
Responsibilities
Site & CRO Ownership
- Manage the WooCommerce storefront, including PDPs, landing pages, and overall site experience.
- Build, launch, and iterate on A/B tests to improve conversion rate.
- Partner with in-house developers and an external CRO agency to implement site updates and new features.
- Coordinate with design to execute high-performing creative across the site.
Lifecycle Marketing (Email & SMS)
- Own the email and SMS marketing calendar in Klaviyo.
- Build and optimize flows (welcome, post-purchase, winback, etc.).
- Plan and execute campaigns end to end, including promos and product launches.
- Continuously test and improve performance across segmentation, messaging, and timing.
Retention & Subscription Growth
- Optimize subscription offerings to increase LTV and retention.
- Collaborate with CX to improve customer journeys and reduce churn.
- Identify and implement retention strategies across lifecycle and onsite experience.
Cross-Functional Execution
- Partner with CX to improve ticket flows and customer experience (Help Scout).
- Coordinate asset requests, shot lists, and creative needs for campaigns and site updates.
- Work closely with operations, product, and marketing to ensure seamless launches.
Who They're Looking For
- 4-8+ years in eCommerce or growth roles within DTC brands.
- Experience at brands in the ~$30M-$100M revenue range.
- Strong hands-on experience with email/SMS (Klaviyo preferred).
- Proven track record improving conversion rates and lifecycle performance.
- Comfortable building flows, launching campaigns, and running tests personally.
- Experience with WooCommerce is a plus, Shopify experience is also relevant.
- Highly detail-oriented, execution-driven, and accountable.
