MyCube Safe: Hiring a VP of Growth to Scale Full-Funnel DTC Performance

Finding a full-funnel DTC operator with both performance depth and leadership range

MyCube Safe is a DTC home safe brand selling primarily through Shopify and Amazon, with a multi-channel paid acquisition engine across Meta, Google, and TV

MyCube Safe hired a VP of Growth with $20M+ in annual paid media management experience to scale full-funnel DTC performance. Constant Hire ran a 78-candidate pipeline over 119 days to find an operator with both hands-on performance depth and VP-level leadership range at a physical product brand.

This search required a rare combination of hands-on performance marketing expertise, strategic leadership experience, and deep DTC physical product knowledge.

‍

MyCube Safe needed someone who could own paid acquisition strategy, improve unit economics, scale Meta performance, oversee creative testing and reporting systems, and manage both agencies and internal workflows.

The ideal candidate also needed to thrive in a lean, fast-moving environment, not just operate at an enterprise level. Candidates without direct response depth or DTC physical product experience were ruled out early.

Targeting operators with proven scale experience

Constant Hire built a pipeline of 78 senior DTC growth leaders with proven performance marketing backgrounds.

The selected candidate stood out for VP-level marketing leadership at a publicly-known DTC fitness equipment brand, ownership of $20M+ in annual marketing spend across Meta, Google, Amazon, TV, and podcast channels, experience scaling Amazon to 20%+ of total company revenue, building internal marketing organizations from the ground up, and a track record of reporting directly into executive leadership.

Throughout the process, Constant Hire reviewed candidate case studies, calibrated expectations with the client, managed candidate relationships across multiple rounds, and gave strategic feedback at each stage.

The 78-candidate pipeline made one pattern clear: most growth leaders at DTC brands have either performance depth or strategic leadership scope, but rarely both at the budget level MyCube Safe needed. The candidates who looked strong on paper often turned out to be one layer removed from the ad accounts. The shortlist came down to operators who could still describe their own creative testing frameworks, their own MMM logic, and their own attribution decisions in detail.

Process

• ~78 candidates evaluated in total pipeline
• 10–20 candidates submitted
• 5–7 interview rounds
• 4 stakeholders involved
• ~55 days from sourcing to hire
• ~119 total days from role opening to final hire

A growth leader built for scale

• Finalists: 2
• Offers: 1

The selected VP of Growth brought:

• Full-funnel DTC ownership experience
• High-budget media buying expertise
• Strong measurement and reporting infrastructure experience
• Proven scaling capability within physical product brands

The hire gave MyCube Safe a leader equipped to keep scaling paid acquisition and build durable ecommerce performance systems.

‍

Position Highlight

This case study demonstrates Constant Hire’s ability to:

• Recruit senior DTC growth leadership
• Evaluate true full-funnel operators
• Manage large executive candidate pipelines
• Support complex multi-round hiring processes

Executive growth hires for DTC physical product brands sit at the intersection of three rare skill sets: hands-on performance marketing, strategic leadership, and direct response depth at scale. Most candidates have one. The brands that hire well find the operators who have all three, and they evaluate against that bar from the first conversation.