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Michael O’Brien Joins Filterbuy as Head of Performance Creative

Michael O’Brien Joins Filterbuy as Head of Performance Creative

How Constant Hire matched Michael O’Brien with Filterbuy’s Head of Performance Creative role, aligning senior talent with ownership, scale, and impact.

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How to Evaluate Creative Strategy Without Burning Budget

How to Evaluate Creative Strategy Without Burning Budget

Learn how to evaluate creative strategy post-hire using a 90-day framework, real KPIs, and system-level metrics, without killing experimentation or burning ad spend.

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Creative Strategist vs Media Buyer: Who Owns Performance

Creative Strategist vs Media Buyer: Who Owns Performance

Who owns performance in ecommerce teams? Creative strategists own the signal, media buyers own the system and clear role ownership beats generalist hires.

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What Does a Creative Strategist Do in Ecommerce?

What Does a Creative Strategist Do in Ecommerce?

What does a creative strategist do in ecommerce? Learn the role’s responsibilities, skills, and when DTC brands should hire one to scale paid ads profitably.

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When to Hire a Creative Strategist (And When Not)

When to Hire a Creative Strategist (And When Not)

Learn when to hire a creative strategist, the signs you are too early or late, salary context, and how this role fits into modern performance marketing teams.

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Creative Fatigue in Ecommerce Ads: Why Performance Drops

Creative Fatigue in Ecommerce Ads: Why Performance Drops

Creative fatigue in ecommerce ads causes CTR, ROAS, and conversion rates to fall fast. Learn why it happens, how to spot it early, and who should own the fix.

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Why Your Ecommerce Ads Stop Working (And How to Fix It)

Why Your Ecommerce Ads Stop Working (And How to Fix It)

Ecommerce ads stop working due to creative fatigue, system decay, & funnel gaps. Learn how to diagnose issues and when a Creative Strategist fixes performance.

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Amazon Manager vs. Brand Strategist: Who Leads?

Amazon Manager vs. Brand Strategist: Who Leads?

Should an Amazon Manager or Brand Strategist lead your brand? Learn common hiring mistakes and how to choose the right leader for your growth stage.

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How to Hire a Retention Marketer for a Subscription Brand (2026)

How to Hire a Retention Marketer for a Subscription Brand (2026)

How to hire a retention marketer for a subscription brand: what the role owns, what to pay in 2026, and three interview scenarios with scoring logic.

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Ecommerce Manager vs. Marketing Manager: Which One Should You Hire?

Ecommerce Manager vs. Marketing Manager: Which One Should You Hire?

Should you hire an Ecommerce Manager or a Marketing Manager? Learn the key differences, common hiring mistakes, and which role fits your growth stage.

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How to Build a Dream Ecommerce Team Without an In-House HR Department

How to Build a Dream Ecommerce Team Without an In-House HR Department

Learn how to hire ecommerce talent without a full HR department. Learn practical tips to find, onboard, and scale your dream ecommerce team.

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Ecommerce Marketing Managers: What They Do and How to Hire One

Ecommerce Marketing Managers: What They Do and How to Hire One

Learn what an ecommerce marketing manager does, how to hire one, and what skills to prioritize. Discover expert hiring insights from Constant Hire.

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