Hire a media buyer
for Your DTC Brand

Most brands hire a media buyer off a resume full of platform logos and end up with someone who can operate an ad account but cannot decide where the next dollar goes. We place media buyers who have run real budgets for ecommerce brands, and we book your first interviews in 5 days.

Successful Placements At Top Ecommerce and Consumer Brands

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Media buyer, paid media buyer, performance marketing manager, what is the difference?

A media buyer runs the ad accounts. A performance marketing manager owns the channel strategy and usually manages the buyer. In practice most DTC brands under $20M need the first one, hire the second title, and end up paying for a layer of management they do not have work for yet.

"Media buyer" and "paid media buyer" describe the same job. The word paid got attached when media buying stopped meaning TV and print inventory and started meaning Meta Ads, Google Ads, and TikTok Ads. If your job description says either one, you are looking for the same person.

The line that actually matters is hands on keyboard versus not. A media buyer is in the account daily, pushing budgets and reading campaign performance. Once someone stops being in the account and starts running the media strategy across channels, you are hiring a different role. We recruit for both, and the first call is usually spent working out which one you need.
Constant Hire Team

Why hiring a media buyer usually goes wrong

The skill gap between a media buyer who can operate an ad account and one who can grow a brand is invisible on paper.
Both resumes list the same ad platforms. Both mention ROAS.
The difference shows up in month three, when spend is up and contribution margin is not.

Interviews test knowledge, not judgment

Any candidate can explain bidding strategies and CTR benchmarks. Working out whether they know when to pull spend back takes

Agency buyers who never owned the outcome

Running your account from an agency seat is not the same as owning acquisition. Nobody at an agency has to defend contribution margin to a founder on a Monday.

Job boards and Upwork surface the wrong pool

The buyers you want are employed and not reading job boards. A LinkedIn post or an Upwork listing gets you applicants. It does not get you the operator who just scaled someone else's brand.

B2B buyers wearing ecommerce clothes

A buyer who ran lead generation and SEM for a software company optimizes toward form fills and pipeline. Those are different instincts than first order profitability on a $60 product.

Platform lists instead of numbers

Resumes name Meta Ads, Google Ads, Facebook Ads, and TikTok Ads. They rarely say what the account spent per month or what happened to return on ad spend while they ran it.

A slow hiring process loses the good ones

The buyers worth hiring are off the market in days. By the time a job board listing has collected enough applicants to look like a shortlist, your account has spent another month unmanaged.

We help DTC and e-commerce founders hire media buyers
who scale paid spend profitably by owning the ad account in-house

What a media buyer owns, and what they do not

Tier 01

Always owns

  • Daily budget pacing and spend allocation
  • Campaign structure across Meta Ads, Google Ads and TikTok Ads
  • Bidding strategies and manual bid management
  • Audience build and retargeting
  • CAC, ROAS and campaign performance reporting
Tier 02

Often owns

  • Creative testing cadence with the creative strategist
  • Landing page and offer testing
  • Channel tests into Snapchat, YouTube and programmatic advertising
  • Attribution modeling and platform versus actual reconciliation
  • Weekly media planning and spend forecast
Tier 03

Sometimes owns

  • Paid search and shopping feed management
  • Conversion rate optimization roadmap
  • Influencer and affiliate whitelisting
  • Agency and vendor management
  • Annual media strategy and budget setting

What a great media buyer does differently

Six things separate a media buyer who holds performance from one who inherits it and watches it slide.
01

Reads the account before changing it

The first week is diagnosis. Where spend is concentrated, which cohorts are actually profitable, and what is being credited to paid ads that would have converted anyway.

02

Decides on contribution margin, not ROAS alone

Platform-reported return on ad spend is an input. A strong buyer can tell you what a campaign did to blended margin, and will argue with you about it.

03

Treats creative volume as a system

Winning accounts ship a lot of creative. The buyer sets the testing rhythm and briefs against performance data instead of waiting for assets to arrive.

04

Does the data analysis themselves

They build the incrementality test, run the holdout, and reconcile the dashboard against Shopify. They do not forward you a screenshot of Ads Manager and call it reporting.

05

Knows when to stop

Cutting a campaign that a founder likes is the hardest thing in the job. Buyers who can do it are worth twice the ones who cannot.

06

Communication skills that survive a bad week

Performance dips. The buyer who explains why, with a plan, keeps their seat. The one who goes quiet does not.

How a media buyer strengthens your existing team

The right hire does not just take campaigns off someone's plate.
It changes what three other functions are able to do.

Your creative team finally gets a feedback loop

Designers and editors stop guessing. Every batch comes back with data on which hooks held attention and which offers converted, so the next round is informed rather than fresh.

Your retention team gets better cohorts

A buyer who optimizes toward new customer quality rather than raw volume feeds email and SMS with people who buy again. Retention stops fighting the top of the funnel.

You get the budget conversation back

Instead of approving a number and hoping, you get a weekly view of where paid media strategies are working, what is being tested next, and what you would need to spend to hit the target.

How we hire your media buyer

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1 Client Intake Call

We begin with a structured intake so the role is defined with precision before sourcing begins. That includes clarifying whether you need a hands-on media buyer, a performance marketing manager who owns channel strategy, or a growth lead above both, and outlining ownership across budget pacing, creative testing, attribution, and landing page work.

We map your current setup: monthly spend and where it sits across Meta Ads, Google Ads and TikTok Ads, which parts an agency runs today, who briefs creative, and what your reporting actually tells you.

From scope to success metrics, we align on expectations early. You define the growth objective. We architect the hiring profile around it.

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2 First Interviews in 5 Days

Within five business days, we present pre-vetted candidates aligned to your brief. Each profile is screened using custom client questions and evaluated for spend actually managed, whether they owned the account or executed someone else's structure, and measurable campaign performance impact.

We prioritize operators who have run budgets at your scale inside DTC and ecommerce brands, and who talk in CAC, ROAS and contribution margin rather than platform certifications.

You meet qualified buyers quickly. We maintain the quality bar throughout the search.

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3 Weekly Refinement

Media buyer searches move as the brief sharpens. We provide a shared portal to track candidates, feedback, and interview stages in one place.

We run weekly or biweekly alignment calls and maintain direct communication to recalibrate in real time as feedback comes in. Two things get adjusted most often: the seniority level, and the monthly spend the hire needs to have managed before.

You focus on evaluating fit. We adjust the search to secure a hire who stays past the guarantee period and grows with the account.

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4 White-Glove Talent Solutions

We manage the operational lift so you can focus on scaling. That includes interview scheduling, structured reference checks with people who watched them run an account, and coordination of test projects built on your real numbers, such as an audit of your live account or a 90-day scaling plan.

We also create a customized offer template and provide industry benchmark guidance on compensation bands, performance bonus structures, and equity so you stay competitive against in-house teams and agencies bidding for the same person.

From first interview to signed acceptance, we handle negotiation, timeline management, and candidate communication. You evaluate the talent. We run the process end to end with precision and discretion.

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Case Studies

Placed a Head of Performance Creative to replace a brand-focused leader with a true direct response expert capable of scaling creative performance across a $1M+/month Meta advertising program.

Read Case Study

Placed a Performance Marketing Director to take ownership of paid media, transition the business away from agency management, and accelerate DTC ecommerce growth.

Read Case Study

Placed a Fractional CFO to help Simply Nootropics strengthen its financial infrastructure, manage international operations, and support its path toward $100M in revenue.

Read Case Study

Placed a VP of Operations to help lead the expansion and relocation of Nysonian’s manufacturing operations as the company scaled across multiple brands.

Read Case Study

Placed a Director of Ecommerce to own DTC and Amazon after a leadership transition. The hire restarted momentum following a period of organizational disruption.

Read Case Study

Placed a VP of Growth to lead paid acquisition, full-funnel strategy, and performance marketing infrastructure for MyCube Safe's next phase of DTC growth.

Read Case Study

Placed a VP of Ecommerce Growth to lead DTC, Amazon, and emerging ecommerce channels as RAW Nutrition scaled beyond its strong retail foundation.

Read Case Study

Placed a VP of Growth to lead all digital marketing efforts across DTC and Amazon, with full ownership of revenue, margin, and performance.

Read Case Study

Partnered with FilterBuy to build out a multi-functional growth team across creative, performance marketing, analytics, and new product development.

Read Case Study

Placed a Chief Marketing Officer from Constant Hire’s existing network of off-market talent, helping Luma Nutrition scale its creative engine and paid social performance.

Read Case Study

Placed a Chief Growth Officer for ARMRA after a 12-month search, identifying a growth leader with experience scaling 9-figure brands.

Read Case Study

Placed an Ecommerce Manager to support Shopify optimization, retention strategy, and conversion rate improvements for HigherDOSE’s growing DTC operation.

Read Case Study

After 12 years building one of America’s most loved fruit brands, The Peach Truck needed a Head of Brand to carry forward the founder’s unique “it factor.”

Read Case Study

Hollow Socks scaled fast with a VP of Operations to streamline backend systems and a Creative Strategist to scale direct-response creatives.

Read Case Study

We hired Lunchbox Festival Packs their first Head of Marketing in under 3 weeks.

Read Case Study

Ditching their previous recruiter to find a COO to scale their 8-figure brand

Read Case Study

First interviews in 5 days. Risk-free model.

Why We Are The Best Media Buyer Recruitment Partner

Other recruiting firms and agencies

  • Recruit across SaaS, fintech, retail and healthcare, then hand you paid media candidates from the wrong pool
  • Post to job boards and screen inbound applicants
  • Screen for tool familiarity because they cannot assess judgment
  • Cannot tell a media buyer from a performance marketing manager
  • Retainer due before you have met a candidate.

Constant Hire media buyer search

  • We recruit for ecommerce, DTC and CPG brands only. We will turn down a SaaS media buyer search.
  • We source from our own network of operators who are not looking
  • We screen for CAC, ROAS and contribution margin fluency, not platform certifications
  • Our recruiters have built ecommerce growth teams and know which role you actually need
  • Contingent model. No retainer, nothing due until you hire. First interviews in 5 days

First interviews in 5 days. Risk-free model.

Why ecommerce brands work with us to hire media buyers

Ecommerce only, and we mean it.

We recruit for DTC, ecommerce and CPG brands. We do not fill paid media roles for software companies, agencies outside consumer, or B2B services, because the buying instincts do not transfer.

A network, not a job board.

Hundreds of media buyers sit in our database, inside a wider pool of 1,000+ pre-vetted ecommerce professionals. Most were placed or screened while they were happily employed.

Recruiters who have run the role.

Our team built growth teams inside consumer brands. They know what $50k a day in Meta spend actually requires from the person managing it.

Speed with the risk on us.

First interviews in 5 days, contingent model, replacement guarantee. You pay when you make a hire that sticks.

Book a Strategy Call

First interviews in 5 days. Risk-free model.

What DTC experts are saying about us.

Constant Hire successfully filled the role within 30 days, showcasing their efficiency. Their collaborative and understanding approach, coupled with good project management and clear communication, made them stand out. They delivered on time, meeting all expectations.
Mike Tzavlas ^hoto
Mike Tzavlas
Sr. Manager of Talent Acqusition, ARMRA
Gotta give a massive shoutout to Connor. He helped me find some incredible people to join our small/nimble DTC brand team.
If you're looking for a bad ass recruiter for roles like Head of Growth, Director of Performance Creative, Ops, he's your guy.
Client photo
Zack Stuck
CEO, Homestead
I absolutely love working with the hiring manager from the Constant hire team. The tone of their voice is like "I got this - you don't have to worry anymore."
Moiz Ali
CEO, Native
I was impressed by their professionalism and experience with hiring creative strategists
Andrew Case Photo
Andrew Case
CEO, Surround Sound
The entire team truly cared about finding the right fit for our company, and they didn't stop until we were satisfied
Randy Ginsburg Photo
Randy Ginsburg
Founder, Third Wall Creative
I am very appreciative of the Constant Hire team for helping me land such a good opportunity and have nothing bad to say about the team. I would recommend them to anyone who is looking for the right fit for their team.

Read more
Michael O'Brien
Filterbuy

First interviews in 5 days. Risk-free model.

Stop renting an agency buyer

An agency retainer buys you a slice of someone's week. Your account sits alongside four or five others, and the person actually clicking around inside it is often two levels junior to whoever pitched you.

The bigger cost is what leaves when the contract does. Every test you paid for, every audience that worked, every reason a campaign was structured the way it was, all of that lives in the agency's account and their heads. Switch partners and the new team starts over with your money.

A media buyer you employ builds that knowledge inside your business. They sit in creative review, they know which SKUs carry margin, and they can be told to stop spending on Friday afternoon. An agency cannot.

We place media buyers as full-time employees, and we also handle project-based work and contract cover when you need someone to hold the account through a peak season or a transition.
Team

Hiring a media buyer, common questions

What does a media buyer do? 

A media buyer plans, launches and optimizes paid ads across platforms like Meta, Google, TikTok and Snapchat. They own budget pacing, campaign structure, bidding strategies, audience and retargeting setup, and reporting on CAC, CTR and return on ad spend. In ecommerce brands they work daily inside the ad accounts rather than directing others.

Is a paid media buyer different from a media buyer? 

No. The two titles describe the same job. "Media buyer" originally covered TV, radio and print inventory, so "paid media buyer" and "digital marketing" language got added as the work moved to Meta Ads, Google Ads and TikTok Ads. Job descriptions use both interchangeably. Scope, spend level and seniority are what actually differ.

How fast can I hire a media buyer through Constant Hire? 

Your first interviews happen within five business days of the intake call. We source from our own network rather than posting to job boards and waiting on inbound, so the first slate reaches you in days. Most clients complete a media buyer hire inside 40 days.

Do you recruit media buyers outside ecommerce? 

No. We recruit for DTC, ecommerce and CPG brands only, and we turn down searches outside that. A buyer who has run paid search and lead generation for a SaaS company optimizes toward pipeline, not first-order profitability. Those instincts do not transfer well, so we do not pretend otherwise.

What interview questions actually test a media buyer? 

Ask them to walk through a campaign they killed and why. Ask what they would check first in an account they inherited. Ask how they separate incremental revenue from attribution modeling noise. Answers that stay at the level of platform features tell you they have executed someone else's media strategy rather than set their own.

What happens if the hire is not the right fit? 

If the media buyer we place leaves or does not work out within the first 30 days, we replace them at no additional cost. We also use your feedback to tighten the role scope before the next search round, since a mis-hire is usually a scoping problem rather than a sourcing one.

Let’s Find the Media Buyer
Your Ads Are Missing

Partner with a specialized recruitment agency built for modern ecommerce teams.

15-30 minutes •  No Obligation  •  First interviews in 5 days  •  Contingent model