Role Overview
Our client is a subscription-based hair care brand focused on anti-thinning shampoo and conditioner, along with a hair and scalp serum and a hair growth supplement. Products are clinically shown to reduce thinning caused by breakage, strengthen hair, reduce frizz, and increase shine, and are sulfate-free and never tested on animals. They're looking for a highly organized, creative, and relationship-driven TikTok Creator Manager to join a growing marketing team. This person will own the day-to-day management of the creator ecosystem, from sourcing and onboarding creators to overseeing content production, campaign execution, and performance optimization. They'll work closely with creators to produce engaging, high-performing content that drives brand awareness, TikTok Shop sales, and paid campaign success.
Responsibilities
- Recruit, onboard, and manage a large network of TikTok creators for TikTok Shop Affiliate and paid campaigns.
- Build and maintain relationships with hundreds of creators, ensuring consistent communication and engagement.
- Manage the creator pipeline, keeping projects on schedule and ensuring all deliverables are completed on time.
- Develop creative concepts and write detailed content briefs that align with campaign goals and brand guidelines.
- Guide creators throughout the content creation process by providing direction, feedback, and creative recommendations.
- Review creator content to ensure quality, brand alignment, messaging accuracy, and compliance with campaign requirements.
- Manage the end-to-end content production workflow, from creator outreach through final content delivery.
- Execute paid creator campaigns, monitor performance, and identify opportunities to improve results and maximize ROI.
- Maintain an organized creator database, including contact information, campaign history, deliverables, and performance metrics.
- Coordinate contracts, invoices, and creator payments accurately and on time.
- Partner with internal marketing, creative, and paid media teams to ensure campaigns are executed smoothly.
- Stay up to date on TikTok trends, viral content formats, creators, and cultural moments to inform campaign strategy.
- Repurpose creator content across Instagram Reels, YouTube Shorts, and other social platforms to maximize content value.
- Coordinate creator participation in TikTok Live Shopping events to drive engagement and product sales.
- Analyze campaign performance and creator effectiveness using social media analytics and TikTok reporting tools.
Who They're Looking For
- Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
- 3+ years of experience managing influencers, creators, or social media campaigns, preferably in the beauty, wellness, or lifestyle industry.
- Hands-on experience with TikTok Shop, TikTok Affiliate, and TikTok Seller Center.
- Strong understanding of TikTok content trends, platform best practices, and creator marketing.
- Experience managing multiple creator relationships and high-volume campaign workflows.
- Familiarity with influencer marketing platforms and social media analytics tools.
- Strong project management skills with exceptional attention to detail.
- Excellent written and verbal communication skills.
- Ability to prioritize multiple projects while meeting tight deadlines.
- Self-motivated, proactive, and comfortable working in a fast-paced, evolving environment.
