About the Company
Our client is a fast-growing direct-to-consumer brand transforming the beauty and wellness space through innovative shower water filtration solutions. The client designs products that improve skin and hair health by elevating daily routine essentials. Driven by data, rapid iteration, and high-quality creative execution, the client is scaling rapidly and defining a new category in modern personal care.
Role Overview
This is a remote Senior Creative Strategist role. This person will own the creative pipeline from initial concept through execution and analysis, working closely with lead strategists, video editors, content creators, and growth marketers to develop structured testing frameworks, write high-converting ad scripts, and continuously launch new concepts on Meta. This role requires a strong balance of strategic thinking, rapid execution, and hands-on participation, including appearing in UGC-style content when required. This person will directly influence customer acquisition costs and drive scalable brand growth.
Responsibilities
- Scripting & Concepting: Write high-converting Meta ad scripts, hooks, and creative briefs designed to drive acquisition and lower customer acquisition costs.
- Pipeline Management: Manage a structured weekly testing calendar to maintain a high volume of creative output and rapid iteration.
- On-Camera Execution: Appear in direct-to-consumer UGC-style video ad content as needed to execute rapid concept testing.
- Performance Analysis: Analyze ad performance metrics across the funnel and translate quantitative data into clear, actionable creative iterations.
- System Building: Develop creative frameworks and operational workflows that improve production speed, asset iteration, and campaign performance.
- Cross-Functional Collaboration: Work alongside video editors, creators, media buyers, and the growth team to build and launch weekly creative pipelines.
- Funnel Optimization: Provide strategic input on landing pages and customer journey touchpoints to align ad creative with conversion rate optimization.
- Customer Research: Conduct audience research using customer reviews, survey data, comments, and market insights to refine positioning and creative messaging.
Who They're Looking For
- 3 to 5 years of experience in performance creative, paid social, or direct-response marketing within high-growth DTC brands.
- Proven track record of writing and scaling profitable Meta ad campaigns with a deep understanding of CAC, ROAS, and customer acquisition metrics.
- Strong direct-response copywriting instincts focused on clarity, structure, and conversion principles.
- Comfortable appearing on camera in a natural, direct-to-consumer UGC format when required for testing.
- Experienced in building and managing independent creative testing frameworks without needing step-by-step oversight.
- Adept at collaborating with video editors, media buyers, creators, and growth leads to execute creative strategies smoothly.
- Data-fluent with the ability to connect customer psychology, reviews, and survey feedback directly into ad hooks and concepts.
- Familiar with evaluating landing pages and overall funnel experience to ensure creative consistency from ad to conversion.
