About the Company
Our client is a fast-growing DTC brand in the pet health space. The client operates at real scale, moves fast, and expects the people on the team to take full ownership of their work.
Role Overview
This is a remote (LATAM) Senior Creative Strategist role. This person will own the creative department end to end and drive performance at scale, set the strategy, drive performance, and eventually hire and manage the team beneath them. They will report directly to the founders, who currently lead marketing, and will be expected to challenge their thinking, not just execute on it. This person will have managed $5M or more in ad spend over the last 12 months at a subscription or LTV-driven brand, ideally in supplements or an adjacent health category. Agency experience is a strong plus. This is someone who thinks like a department owner.
Responsibilities
- Own the creative function entirely, including strategy, output quality, testing cadence, and long-term direction.
- Take direct accountability for creative performance across paid social, using data to drive every major decision.
- Work directly with the founders as the primary creative voice in the business, pushing back when needed and bringing ideas they have not considered.
- Define what the creative team needs to look like, then lead the hiring and management of additional strategists as the department grows.
- Drive a consistent volume of paid social creative across Meta, TikTok, and other channels with a clear eye on what converts.
- Build and own the system for how creative gets tested, iterated on, and scaled, so the team is always learning from what runs.
Who They're Looking For
- Has managed $5M or more in paid social ad spend over the last 12 months, with direct creative accountability for the results.
- Comes from a subscription or LTV-driven brand, with supplements or pet health as a strong plus.
- Has agency experience and knows how to operate across multiple brands or categories without losing their edge.
- Thinks like a department owner: sees the full picture, identifies what is missing, and builds toward it without being asked.
- Self-directed to a fault, doesn't wait for direction and doesn't need check-ins to stay on track.
- Has strong opinions about creative and can back them up with both data and instinct.
