Performance Marketing Manager

About the Company
Our client is a fast-growing direct-to-consumer brand focused on helping people move better, feel better, and recover with confidence. Through a wide portfolio of orthopedic braces and supports, the company serves customers who are actively seeking solutions to real physical challenges. It operates with a performance-driven, data-informed mindset and is committed to scaling efficiently across digital acquisition channels. As the paid media engine continues to expand, the team is looking for a Sr. Performance Marketer who can bring deep expertise, strategic clarity, and operational excellence to its growth efforts.
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Role Overview
The Sr. Performance Marketer will own and scale the client's Google Ads program, managing significant monthly ad spend while driving efficient customer acquisition and revenue growth. This role requires true subject matter expertise in Google Ads, both from a strategic and hands-on execution perspective. This person will be responsible for re-engineering and scaling an existing account structure, launching new campaigns across search and YouTube, and contributing cross-channel insights into Meta. Success means building a clear roadmap to scale spend while maintaining strong performance fundamentals and disciplined testing.
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Responsibilities

• Own the full Google Ads account, including search, shopping, and YouTube, with deep hands-on optimization and strategic planning.
• Audit, restructure, and methodically rebuild existing campaign architecture to unlock scalable growth.
• Manage and scale significant monthly ad spend, with a clear roadmap toward higher spend levels while maintaining efficiency.
• Launch new campaigns across Google, YouTube, and Meta, aligning creative, targeting, and bidding strategies.
• Collaborate on developing new angles, offers, and creative hooks that improve click-through rate and conversion rate across channels.
• Continuously test keywords, bidding strategies, audiences, and creative to improve ROAS and lower acquisition costs.
• Use clear performance frameworks and structured testing plans to guide optimizations and scaling decisions.
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Who They're Looking For

• Deep, expert-level knowledge of Google Ads that goes beyond surface familiarity, with both strategic vision and tactical execution skills.
• Proven experience managing and scaling significant monthly ad spend with disciplined performance management.
• Able to design long-term growth strategy while operationalizing campaigns down to the keyword, ad group, and creative level.
• Known for structured account audits, thoughtful restructuring, and systematic testing approaches.
• Strong working knowledge of Meta and YouTube advertising, with the ability to integrate cross-channel insights.
• Comfortable launching new campaigns and developing compelling creative hooks that drive measurable results.