About the Company
Our client is a direct-to-consumer telemedicine brand at the forefront of the next era of healthcare and wellness. The client has built its own proprietary clinical and operational tech stack, partnering directly with doctors and pharmacies to deliver legitimate, doctor-prescribed treatments to over 300,000 patients. They've repositioned at the leading edge of longevity, proactive healthcare, and the rapidly expanding peptide category. Doing high 8-figures in annual revenue, the client is entirely bootstrapped and growth-focused. Unlike typical e-commerce operations selling ineffective supplements, the client provides authentic, prescribed healthcare solutions that deliver real results to customers.
Role Overview
This is a remote, part-time (15-20 hours/week) contract Lifecycle Marketing Manager role. This person will operate with extreme autonomy to own, manage, and optimize the client's Klaviyo-based email channel. This position is focused entirely on hands-on email execution, list management, and intermediate performance reporting, with potential to transition into a long-term partnership.
Responsibilities
- Campaign Execution: Build, schedule, and deploy 8 to 15 emails weekly in Klaviyo using finalized brand copy and creative assets.
- Flow Optimization: Own, manage, and scale high-impact behavioral email flows, specifically targeting abandoned questionnaire and abandoned checkout paths.
- List Management: Architect target segmentations, manage customer exclusions, and make audience split recommendations to ensure strong list health and performance.
- Deliverability Assurance: Conduct thorough quality control checks on every email build to guarantee proper text rendering, broken link prevention, and consistent inbox delivery.
- Intermediate Reporting: Track and analyze performance metrics recursively, translating key reports into continuous improvements for future campaign sends.
Who They're Looking For
- Experience managing email operations in the direct-to-consumer space, with a preference for telehealth, men's health, or regulated clinical brands.
- Technical mastery of Klaviyo, with a strong understanding of triggers, flow building, audience segmentation, and deliverability best practices.
- Absolute operational autonomy with a proven ability to manage building calendars and hit execution deadlines independently.
- Ability to run intermediate reporting to analyze list performance and autonomy optimize cadences without requiring micromanagement.
- Hands-on experience executing lifecycle marketing for customer lists in the tens of thousands.
