About the Company
Our client is a fast-growing direct-to-consumer brand in the beauty and wellness space, focused on helping customers restore confidence through safe, effective, technology-led solutions for hair regrowth, skin, and body care. As the company scales into a global wellness brand, they're building an in-house creative engine to support the next phase of customer acquisition, brand growth, and performance marketing.
Role Overview
This is a remote Influencer Marketing Manager role focused on building and scaling creator partnerships for the Body and Skin product categories. The ideal candidate is a highly organized, relationship-driven marketer with strong creative instincts and a clear understanding of how influencer content drives awareness, customer acquisition, and revenue. The role sits within the Growth org, reports to the Senior Influencer Marketing Manager, and partners closely with Brand, Performance Creative, Paid Media, and Organic Social.
Responsibilities
- Own day-to-day influencer strategy and campaign execution for the Body and Skin product categories.
- Identify, evaluate, and recruit creators who align with the brand, target audiences, and growth objectives.
- Manage the full creator partnership lifecycle, including outreach, product seeding, negotiations, contracts, briefs, approvals, posting schedules, and payment coordination.
- Build strong, long-term relationships with creators, agents, agencies, and other external partners.
- Develop campaign briefs that translate product positioning and business goals into compelling, platform-native content.
- Partner with Performance Creative and Paid Media to identify high-performing creator content for paid amplification, testing, and iteration.
- Secure and track appropriate content usage rights, paid media permissions, and creator whitelisting access.
- Monitor campaign performance across content output, engagement, traffic, customer acquisition, revenue, and other key growth metrics.
- Use performance insights to improve creator selection, campaign concepts, investment decisions, and future testing.
- Maintain organized campaign trackers, budgets, timelines, contracts, content libraries, and reporting.
- Stay current on creator trends, emerging platforms, cultural conversations, and new partnership opportunities across beauty, wellness, and lifestyle.
Who They're Looking For
- 4+ years of dedicated influencer, affiliate, or creator marketing experience, ideally within a DTC, e-commerce, beauty, wellness, or lifestyle brand.
- Bachelor's degree in marketing, business, communications, or a related field from an accredited institution.
- A proven track record executing performance-focused influencer strategies and managing campaigns from discovery through negotiation, activation, and reporting.
- Direct experience communicating with influencers, talent managers, agencies, and affiliate partners across Instagram, TikTok, YouTube, and other social platforms.
- Strong knowledge of performance-based influencer marketing, including creator economics, commission structures, partnership terms, content usage rights, and paid amplification.
- A track record of finding creative, effective ways to engage influencers, improve campaign performance, and scale creator programs.
- Strong analytical skills and proficiency in Excel or Google Sheets, with experience managing budgets, evaluating performance, conducting competitive analysis, and translating data into recommendations.
- Excellent written communication skills, with the ability to develop compelling outreach, campaign briefs, creator feedback, and cross-functional updates.
- Highly organized and detail-oriented, able to manage multiple creators, campaigns, deliverables, and deadlines at once.
- Resourceful, solution-oriented, and scrappy, with a bias toward execution and a proven ability to work effectively in a remote environment.
- An AI-forward working style, with practical experience using AI to support creator research, outreach personalization, campaign planning, competitive analysis, reporting, or workflow efficiency.
Additional Experience
- Experience with premium or high-consideration DTC products sold through Shopify.
- Experience supporting subscription or replenishment-based products, including familiarity with SKIO.
- Familiarity with influencer platforms, creator databases, affiliate tools, or social-commerce programs.
- Experience within hair growth, skincare, body care, beauty, or wellness.
