About the Company
Our client is a rapidly growing, vertically integrated, replacement air filter brand committed to supplying high-quality, American-made air filters that keep equipment, homes, and businesses clean and healthy. From "small-bulk" pricing, to subscription-based filter delivery, to custom-fit products, the company services the entire United States and is seeking passionate, driven individuals to join its journey.
Role Overview
This person will build and own the client's micro and nano influencer program entirely from the ground up. Reporting directly to the Head of Customer Growth, they will take hands-on responsibility for day-to-day execution, driving massive creator outreach, managing shipping logistics, tracking posting compliance, and building a thriving creator community within a dedicated Discord channel. This is an execution-heavy, manager-level role designed for a builder who is excited to run the daily operation and eventually scale into a director position as the program grows.
Responsibilities
- Program Initiation: Launch and scale a high-volume micro and nano influencer program from scratch, targeting an ongoing output of 50 to 100 creator videos posted per month.
- Creator Outreach: Source and contact high volumes of creators across TikTok and Instagram daily to build a robust partnership pipeline.
- Channel Moderation: Set up and manage a dedicated creator Discord community, serving as the central hub for onboarding, engagement, and direct brand communications.
- Deal Execution: Negotiate flat-rate creator compensation, implementing posting-frequency incentives and performance bonuses to keep creators active and motivated.
- Operations Logistics: Manage hands-on execution work, including ordering and shipping products, tracking delivery timelines, and monitoring compliance with posting requirements.
- Efficiency Monitoring: Keep a close eye on program efficiency, tracking content output, cost per creator, and performance to scale the program effectively within budget.
Who They're Looking For
- Has built a high-volume micro or nano influencer program from the ground up, with a clear understanding of how to execute this playbook immediately.
- Has strong experience working inside DTC brands, with an understanding of how to drive customer acquisition and creator alignment.
- Is comfortable in an execution-heavy role, taking complete daily ownership over creator messaging, shipping, and follow-ups.
- Understands short-form video dynamics and organic reach, particularly how clipping strategies can maximize the value of creator content.
