About the Company
Our client is a consumer products company that has built, scaled, and exited multiple brands, all without ever taking a dollar of outside capital. The portfolio includes category leaders ranked at the top of Amazon, carried in major retailers nationwide, and sold across DTC, marketplaces, and every channel in between. This is a place where someone can see the entire machine, sourcing, product development, packaging, manufacturing, compliance, marketing, marketplace strategy, retail, all under one roof.
Role Overview
This is a hybrid role based in Orange County. This person will lead the retention and lifecycle marketing strategy across a portfolio of high-growth CPG brands. They will be responsible for the full retention roadmap, from designing high-level campaign calendars to architecting complex subscription flows that maximize customer lifetime value. This is a high-impact leadership role that requires deep technical mastery of Klaviyo and extensive experience with subscription infrastructure like Skio and Recharge.
Responsibilities
- Lead the overarching lifecycle roadmap and plan high-volume Klaviyo campaign calendars across multiple categories.
- Architect and optimize technical Klaviyo flows including welcome sequences, sophisticated cancel prevention, and automated win-back strategies.
- Own the setup and optimization of subscription apps like Skio and Recharge to reduce churn and extend subscriber duration through strategic offers.
- Execute deep-dive cohort analysis to identify specific churn drivers and high-value retention opportunities.
- Act as the lead for all retention-related discussions, managing multiple accounts and communicating performance results directly to stakeholders.
- Manage relationships with key app partners and stay at the forefront of the retention tech stack to maintain a competitive edge.
Who They're Looking For
- Klaviyo expert with deep technical ability in flows, segmentation, analytics, and optimization.
- Subscription professional skilled in Skio, Recharge, or similar platforms with a documented track record of reducing churn at scale.
- Strategic communicator confident in leading high-stakes calls, managing complex expectations, and delivering measurable results.
- Growth-oriented leader who can set vision and strategy while remaining hands-on with execution details.
- Data-informed strategist comfortable using cohort data and LTV metrics to drive decision-making.
- Self-starter with the discipline to thrive in a remote, multi-client environment and the curiosity to constantly improve systems.
Benefits
- Competitive base salary designed to reward high performance and impact
- 401(k) plan with company matching
- Comprehensive health benefits including medical, dental, and vision coverage
- Stock option plan so employees can share in the value they help build
- Generous paid time off and company holidays
- Amazing, pet-friendly office environment
- Real ownership and autonomy to drive measurable growth
- Ongoing professional development opportunities as the company scales
