About the Company
Our client is the world's leading digital longevity clinic, reinventing preventative healthcare by designing personalized treatment protocols through clinical guidance, advanced lab testing, and lifestyle coaching. Its clinical and research teams target the biological drivers of aging, from cellular renewal and metabolic health to chronic inflammation, to help patients stay strong and age well. By translating peer-reviewed research and validated longevity therapies into an accessible digital clinic model, the company is building a modern DTC category that delivers scientific, measurable outcomes.
Role Overview
This is a remote Head of Performance Marketing role. This person will take complete ownership of the client's paid acquisition strategy and execution from the ground up. It's a hands-on individual contributor role, not a strategic management seat directing others. They will personally operate directly inside the Google and Meta ad accounts, write the campaign briefs, interpret cohort data, and ship creatives daily. Partnering closely with product and clinical teams, they will translate advanced clinical science and peer-reviewed research into high-converting campaigns that speak respectfully to an intelligent, analytical, and highly skeptical audience.
Responsibilities
- Channel Ownership: Manage the end-to-end execution and optimization of paid campaigns across Meta, Google, and emerging networks, personally running the ad accounts.
- Spend Efficiency: Establish clean multi-touch attribution, construct honest cohort-level CAC and LTV tracking, and implement a testing cadence that compounds over time.
- System Architecture: Construct the foundational operational backbone, including clear naming conventions, scalable creative asset pipelines, and automated reporting dashboards.
- Creative Production: Direct the rapid generation of fresh visual and text assets, collaborating with designers to iterate on high-performing hooks and leverage AI multipliers.
- Scientific Precision: Collaborate with clinical and medical teams to ensure all acquisition copy is scientifically accurate, thoroughly backed by research citations, and free of vague superlatives.
Who They're Looking For
- Has built and run paid acquisition campaigns at meaningful spend with deep hands-on expertise inside Google and Meta ad managers, rather than managing an agency that operated them.
- Treats artificial intelligence tools as absolute leverage in their daily workflow, using them as a multiplier for rapid copywriting, creative design iteration, and complex data analysis.
- Highly comfortable operating as an independent contributor, setting their own priorities, and executing efficiently without needing constant direction.
- Writes outstanding, high-converting acquisition copy that speaks respectfully to smart, highly skeptical audiences.
