About the Company
Our client is the leading supplement brand focused on absorption and bioavailability. Most supplements aren't designed for the body to absorb them, meaning people waste over 84% of the nutrients they take. To solve this problem, the client leverages proprietary technology and clinical-grade ingredients in their most bioavailable form to increase nutrient absorption rates. From deep sleep support to rapid hydration and immunity formulas, the client's powdered supplements deliver nutrients directly into the body with results people can actually feel.
Role Overview
This person will lead the strategy, execution, and optimization of all direct response creative across paid social, TikTok Shop, creator content, and emerging acquisition channels. They will own the full creative performance engine across paid acquisition channels while helping shape the company's next phase of growth.
This role sits at the intersection of growth, creative, and performance marketing, partnering closely with media buying, creators, influencers, and leadership to build a best-in-class performance creative operation. They will manage both internal creative talent and external agency partners while establishing scalable systems for briefing, scripting, testing, reporting, and creative optimization.
Responsibilities
- Lead the overall direct response creative strategy across Meta, TikTok, TikTok Shop, YouTube, and other paid acquisition channels. Develop scalable testing frameworks that continuously improve CTR, hook rate, hold rate, CAC, MER, and overall acquisition efficiency.
- Own the end-to-end creative testing pipeline by identifying winning angles, messaging frameworks, hooks, formats, and offers. Translate performance data into actionable creative iterations and scaling decisions.
- Leverage attribution and reporting platforms such as Triple Whale, Northbeam, Motion, and platform-native analytics to evaluate creative performance and guide strategic decision making. Maintain a rigorous, data-first approach to optimization and scaling.
- Write and oversee high-performing ad scripts, creator briefs, UGC frameworks, and messaging concepts designed for conversion-focused paid social environments. Ensure all creative assets align with brand voice while maximizing performance outcomes.
- Manage and mentor internal creative strategists, UGC coordination, video editors, graphic designers, and external creative agencies. Establish clear workflows, accountability structures, and feedback systems that improve creative quality and speed.
- Oversee relationships with multiple external creative agencies and production partners. Audit deliverables, review briefs, maintain quality standards, and ensure external teams are aligned with performance goals and brand expectations.
Who They're Looking For
- 5+ years of experience in DTC ecommerce, performance marketing, or paid social creative strategy, ideally within health, wellness, supplements, or consumer brands.
- Proven experience scaling performance creative across Meta, TikTok, and creator-led acquisition channels.
- Deep understanding of attribution platforms, creative analytics, and media buying performance metrics.
- Strong scripting and messaging capabilities with experience creating high-converting direct response creative.
- Experience building and managing creative teams, workflows, and testing systems.
- Highly analytical with the ability to identify trends, diagnose creative fatigue, and scale winning concepts efficiently.
- Excellent communication and project management skills with strong attention to detail.
- Comfortable operating in a fast-paced, high-growth environment with aggressive performance goals.
