About the Company
Our client is one of the fastest-growing cooking apps in the world, helping more than 10 million users save recipes from anywhere and turn them into meal plans and shopping lists. Its smart-import feature lets people pull recipes straight from Instagram, TikTok, Facebook, YouTube, and Pinterest, then auto-builds grocery lists and meal plans around them.
Role Overview
This role is based in New York, NY, in-office Monday through Thursday. This person will own and scale the creative engine behind the client's paid acquisition. They'll own the ideas, hooks, and concepts that power roughly $2 million a month in Meta ad spend, and will build the creative systems and testing rhythm that consistently produce winners as the client expands into new channels like YouTube. This is a creative-led role, but an analytical one too, living in the ad account and the content, reading funnel-stage data and Meta ads library trends to spot what's working and turn it into the next wave of tests. This person will lead a team of 6: five in-house editors and two media buyers.
Responsibilities
- Creative strategy: Own paid creative strategy across Meta, TikTok, YouTube, and CTV, expanding into new channels as the client scales, and mine customer reviews, comments, competitor ads, and cultural trends to find what makes the next winning ad.
- Data-informed testing: Read funnel-stage data and Meta ads library trends to decide what to test next, then build creative systems that consistently generate winning hooks, angles, and concepts.
- Creative briefs: Write clear briefs that turn concepts into content editors and creators can execute, producing around 40 briefs a week.
- Testing rhythm: Run a rigorous test cycle across video, static, and carousel formats: ideate, launch, iterate, and turn winners into the next round of bets.
- AI-forward production: Stay ahead on AI-generated ad creative, testing new tools and formats to produce and iterate on ads faster.
- Forecasting and planning: Manage quarterly forecasting and plan creative around seasonal trends and cultural moments like holidays, back to school, and New Year.
- Team leadership: Lead and grow a team of 6.
- Cross-functional partnership: Work with Product and Brand to keep messaging sharp and on-brand.
Who They're Looking For
- 3+ years of experience as a creative strategist in paid marketing, ideally at a consumer app.
- A track record of high-performing ads at scale, comfortable operating against a multi-million dollar monthly ad spend.
- Analytical rigor first, reading funnel-stage data and Meta ads library trends, not just producing assets.
- Sharp scriptwriting skills, able to write hooks and ad scripts that grab attention and convert.
- Format fluency across video, static, and carousel.
- Experience leading or coordinating editors and creators, ready to manage a team of 6.
- Experience with AI-generated ad creative and the latest tools in the space.
- A bias for volume and speed, shipping a lot and learning fast, without losing strategic thinking.
