Role Overview
Our client is looking for a Head of Marketing to own the company's marketing end to end (the website, content, and backlinks), held accountable to qualified booked calls. This is a full marketer who runs strategy and execution, not a content writer.
Must-Have Background
- SEO is their core background (in-house or agency, both fine). They understand how organic and AI search turn into pipeline, not just rankings.
- Strong content marketing. They own the roadmap and the output: content built to rank and convert, not just produce words.
- Deep on backlinks. Building, earning, and managing the link profile is a core lever of this job, not a side task.
- A full-encompassing marketer who has owned more than writing: strategy, execution, and the number at the end. Ideally has led marketing at a B2B company.
- Proficient with modern tools and AI, especially Claude. Not necessarily an expert, but comfortable using AI and tools to move fast and pick up the systems already built.
What They Own (one person, the head of marketing)
- The website: managing it, building and improving pages, keeping it healthy and secure.
- Content: the plan and the production, across SEO and GEO (AI-search) content.
- Backlinks: building and managing the profile.
- The lead funnel: knowing exactly how the client's site works and how leads come in. The client currently gets a few qualified leads a week from the site, much of it GEO (people finding them directly through ChatGPT and other AI search) plus organic. This person needs to know that funnel cold and grow it.
How Success Is Measured (the KPI)
- Booked calls, specifically qualified booked calls. That is the number the role answers to.
- Traffic and rankings matter only as far as they move booked calls.
Nice to Have (secondary screening)
- Hands-on with WordPress and Elementor (managing and building pages).
- Fluent in GA4 and Google Search Console (reading the funnel and lead data).
- Backlink and keyword tools (Ahrefs or similar) and outreach tools for link building.
- Comfortable using AI (Claude, ChatGPT) for research, content, and workflow automation.
- Can report cleanly on the booked-call KPI, not just vanity metrics.
- Bonus: agency or B2B services background, so they understand the client's world.
