About the Company
Our client has spent ten years earning something most brands spend millions trying to buy: real customer love. The product is the proof, deep value, real loyalty, and a TikTok and Amazon presence that speaks for itself.
What the client is building now is the brand world that matches it. The foundation is there. The momentum is real. This role takes it from a brand people trust to one people belong to, a world with a voice, a visual identity, cultural moments, and a community that makes the brand unmistakable.
Role Overview
This is a hybrid, full-time role based in Los Angeles. This person will report directly to the founder/CEO and own the brand budget. They're a player-coach: setting the vision and doing the work. They think in connected systems: product, creative, content, partnerships, cultural moment, building a brand world where all of it shows up as one thing.
Responsibilities
- Build the brand world. Voice, visual identity, persona library, and positioning: locked, documented, and showing up consistently across every customer touchpoint.
- Organic social and content. Content strategy across all owned channels: the system, the briefs, and the repurposing logic that keeps output high and on-brand without heroics.
- Brand moments and earned attention. The full earned-attention playbook: gifting, seeding, tiered influencer, PR, ambassador tier, UGC. Partnerships that build the brand world and earn real cultural relevance.
- IRL and events. In-person activations, store events, and brand-world moments that extend the narrative and throw off content. Coordinated with the client's events agency.
- Creative and production oversight. Build scalable content systems with the creative team and maintain the visual quality bar across all channels.
- Launch orchestration. Brand's role in every cross-functional launch, coordinated tightly with Growth and Creator Commerce so nothing runs in a silo.
- Budget. The brand budget, managed with an owner's mindset against real outcomes, not just brand equity.
What Great Looks Like
- Sees the whole picture. Every activation, partnership, and piece of content connects back to the same brand world. Nothing feels like a one-off.
- Player-coach. Executes day-to-day alongside the team. Vision and execution aren't separate modes, they're the same thing.
- Chronically online. Has a real understanding of consumer fashion and culture, knows what's trending before it trends, and more importantly, knows what's right for the brand and what isn't.
- Moves at the speed of culture. High output, no lag between inspiration and execution. The brand never misses a moment because they were too slow to act.
- Commercially minded. Views brand investments based on overarching goals and outcomes, not just whether they look cool.
Who They're Looking For
- 8-12 years in brand marketing, content, or creative with at least 3-4 years leading a team or program with real outcomes.
- Built or rebuilt a brand from early stages at a DTC, fashion, or consumer brand, not just managed an established one.
- Organic social that demonstrably drove reach and community growth, with numbers and an understanding of why they moved.
- Owned brand collaborations end-to-end: sourcing, structure, creative, launch, not just managed the agency that did it.
- Hands-on events and experiential production, including strong work with limited time and budget.
