About the Company
Our client is building its paid, retention, and measurement engine from zero. This role owns that build: standing up paid acquisition, retention, CRO, and measurement, and hiring the team to run it.
Role Overview
This is a Head of Growth role, hybrid in Los Angeles preferred, with remote (US) considered for the right candidate. This person will own the P&L and report directly to the CEO. They'll operate hands-on early, running paid media and lifecycle themselves while hiring a team to lead as the engine scales.
Responsibilities
- Grow Revenue. Set the acquisition and retention budget, allocate spend across channels, and build reporting.
- LTV:CAC by category. Set and hold separate LTV:CAC and efficiency targets for jewelry and activewear.
- The customer journey. Own every paid and lifecycle touchpoint from acquisition through repeat purchase.
- Measurement strategy. Build and run incrementality testing, MTA, and MMM in partnership with the data team.
- Build the team. Hire and manage the specialist roles needed to run paid, creative, lifecycle, and CRO.
- AI-enabled growth operations. Redesign campaign management, reporting, analysis, and optimization workflows using AI tools and automation.
- Agency & vendor management. Own and direct any external agency partners.
- Paid Media & Acquisition. Launch and scale paid across Meta, Google, TikTok, and Amazon. Own ROAS, CAC, and spend efficiency by channel and category.
- Retention & Lifecycle. Own email, SMS, and loyalty as revenue drivers. Build flows and segmentation that grow repeat-purchase rate and LTV.
- CRO. Oversee the external CRO agency that owns on-site testing across PDP, Landing Pages, cart, and checkout, to increase CVR and AOV.
- Measurement & Unit Economics. Build the measurement stack, incrementality, MTA, MMM.
- Social Commerce Coordination. Coordinate with the existing Creator/Social Commerce team (TikTok Shop, affiliate) on shared channels like ShopMy/Shopify affiliate, where paid and creator-driven revenue overlap.
Who They're Looking For
- 7-10 years in growth or performance marketing at a DTC/consumer brand. In-house and fashion experience strongly preferred over agency-only.
- Direct experience standing up a paid acquisition engine from zero, not just optimizing an existing one.
- Hands-on platform expertise: Meta Ads Manager, Google Ads, TikTok (including TikTok Shop), Amazon Ads, Applovin, Snapchat, etc.
- Fluency in retention
