About the Company
Our client is a leading ecommerce fashion brand rooted in African-inspired design creating modern apparel that celebrates culture, confidence, and identity. Through bold prints, elevated silhouettes, and meaningful storytelling, the brand serves a global customer base across direct-to-consumer and marketplace channels. The client is entering a new phase of growth and building the team to match its ambition.
Role Overview
This is a remote, full-time Head of Growth role. This is not a traditional marketing leadership role. This person will own customer acquisition, ecommerce performance, and revenue outcomes across the client's DTC business, with secondary oversight of Amazon and marketplace channels. They will report directly to the CEO and work across every function that touches the customer, equal parts growth marketer, ecommerce operator, and team builder.
Responsibilities
- Own ecommerce revenue growth across DTC and Amazon, developing an omnichannel growth strategy aligned to company targets and driving consistent execution against it.
- Lead strategy, budget allocation, creative testing, attribution, and optimization across Meta/Instagram (primary), Google, TikTok, and retargeting platforms, with full accountability for ROAS, CAC, and marketing efficiency.
- Drive Shopify conversion rate improvements through testing, UX optimization, PDP enhancements, landing page performance, and onsite merchandising.
- Build and scale email, SMS, segmentation, and lifecycle programs that increase repeat purchase rate, AOV, and customer lifetime value.
- Evolve the client from a product-focused brand into a lifestyle and cultural brand by leading storytelling, social strategy, UGC systems, influencer programs, and creative direction across all channels.
- Build structure, accountability, and operating rhythms across the marketing function, including KPIs, scorecards, reporting cadences, and management of internal team members, agencies, and freelancers.
- Partner closely with Design, Product Development, Operations, Customer Service, and the Ecommerce team to ensure inventory, storytelling, and customer experience are in sync with growth priorities.
Who They're Looking For
- 8 to 12 or more years in growth, ecommerce, or performance marketing, with at least 5 years leading teams in a DTC environment.
- A proven track record scaling a brand in the $5M to $20M revenue range with demonstrable results across paid acquisition, conversion, and retention.
- An advanced Meta/Instagram advertiser who has managed significant budgets, built creative testing frameworks, and driven profitable customer acquisition at scale.
- Deep hands-on experience with Google Ads, Shopify, email and SMS platforms, attribution tools, and KPI reporting.
- Experience in fashion, apparel, beauty, accessories, or lifestyle, understanding how product presentation, styling, and visual merchandising influence conversion.
- Builds systems and creates accountability, not just campaigns, leaving teams better organized than found.
- Comfortable moving between brand strategy and performance dashboards, understanding how storytelling and data work together.
- Thrives in lean, entrepreneurial environments where speed and prioritization are as important as strategy.
