About the Company
Our client is a bootstrapped consumer products company that has built, scaled, and exited multiple brands, all without ever taking a dollar of outside capital. The portfolio includes category leaders ranked at the top of Amazon, carried in major retailers nationwide, and sold across DTC, marketplaces, and every channel in between.
This specific role sits within a plant-based pest control brand in the portfolio.
Role Overview
This is a hybrid Head of Growth role based in Orange County. This person will be hands-on and in the weeds across performance, conversion, and channel execution, with particular ownership of direct-to-consumer and other channels as key levers to improve contribution margin and scale efficiently.
Responsibilities
- DTC Unit Economics Reporting: Own and optimize CAC, LTV, payback windows, gross margin, and cohort analysis to guide strategic decision-making and growth efficiency.
- Team Leadership & Development: Build, develop, and lead a high-performing growth organization with consistent work rhythm, accountability, and performance standards.
- Paid Social Management: Oversee Meta spend while implementing performance frameworks, scaling winners, and improving return on ad spend.
- Creative Performance Team Building: Build and lead the brand's creative performance function, including content strategy, creative testing, and rapid iteration processes.
- Offer & Funnel Testing: Design, test, and refine growth offers that improve conversion, drive efficiency, and maximize customer lifetime value.
- Conversion Rate Optimization: Lead end-to-end CRO initiatives across landing pages, PDPs, and the broader funnel to improve conversion rates and reduce leakage.
- Landing Page Development: Partner with product & design to create high-performing, test-driven landing experiences.
- Ruthless Experimentation: Build an experimentation culture grounded in data, speed, and rigor, with clear testing roadmaps and measurable outcomes.
- Cross-Functional Leadership: Collaborate with finance, product, and creative to ensure alignment on unit economics, forecasting, and strategic growth priorities.
Who They're Looking For
- Analytical Operator: Deep expertise in CAC, LTV, gross margin, cohorts, and payback models, making decisions grounded in DTC economics.
- Performance Marketing Expert: Proven experience managing $40M+ annual Meta budgets with measurable impact on scale and efficiency.
- Team Builder & Leader: Track record of hiring, developing, and leading high-performing teams across acquisition, creative, and analytics.
- Creative Strategist: Comfortable working closely with creative teams to produce and test high-velocity DTC creative that moves metrics.
- Conversion-Driven Thinker: Skilled in CRO, offer testing, funnel optimization, and landing page development.
