Graphic Designer

About the Company

Our client is a screen-time and digital wellness app, on a mission to help people reclaim their time and attention from addictive tech habits. The app uses rewards, streaks, and social accountability to help users cut screen time, replacing the dopamine loop of scrolling with one built around real-life habits instead. The client was built by two brothers who experienced the problem firsthand as some of the first people to grow up with smartphones, and set out to build the tool they wished existed.

About the Role

Our client is looking for a Performance Marketing Graphic Designer to join the performance creative team. This role focuses primarily on creating static creatives for paid advertising campaigns. The ideal candidate combines strong design skills with an understanding of performance marketing principles, collaborating closely with media buyers and the performance creative team to create, test, and optimize ad creatives for Meta and Google.

Responsibilities

• Design static ad creatives for paid social campaigns.
• Create image ads, carousels, thumbnails, and promotional assets.
• Produce multiple creative variations for testing.
• Collaborate with media buyers and performance creative team.
• Apply direct-response design principles.
• Maintain brand consistency while optimizing for performance.
• Create lo-fi "ugly ads" as needed.
• Iterate creatives based on campaign results.
• Support creative testing initiatives.

Requirements

Must-Have

• Strong graphic design portfolio.
• Experience creating static ads for paid social on SaaS/Apps.
• Understanding of direct-response marketing.
• Strong typography, layout, and visual communication skills.
• Ability to design for conversion rather than aesthetics alone.
• Ability to do self-quality assurance.
• Experience with Adobe Creative Suite and/or Figma.
• Experience with AI platforms to push out volume.

Nice-to-Have

• DTC/eCommerce experience.
• Meta Ads creative experience.
• Understanding of performance metrics.
• Experience creating creatives for high-volume testing environments.