About the Company
Our client is building a new direct-to-consumer apparel brand. Backed by a team that's done it before, the client is entering a category it believes has been overlooked for far too long. Customers deserve better products, a stronger brand, and a world-class experience.
This is an opportunity to join as one of the founding employees, part of a small team making key decisions, solving meaningful problems, and building the foundation of the business from pre-launch.
Role Overview
This is an Ecommerce Lead role. This person will support the day-to-day management and performance of the website, playing a key role in driving revenue growth and delivering an exceptional customer experience.
This is a highly hands-on role for someone who enjoys both strategy and execution. One day might involve reviewing sales performance, testing new Shopify apps, or optimizing the customer journey. The next could involve writing product copy, troubleshooting a site issue, coordinating a product launch, or identifying new opportunities for growth.
Working closely with leaders across product, creative, marketing, and technology, this person will turn ideas into execution while continually improving how customers discover, shop, and engage with the brand, with meaningful ownership, broad exposure across the business, and significant influence over the future direction of the website experience.
Responsibilities
Build & Grow the Website Experience
- Support the day-to-day management of the Shopify storefront and all of its elements.
- Monitor sales performance and identify opportunities to improve growth.
- Help execute promotions, product launches, and merchandising strategies.
- Continuously improve the customer journey from homepage through checkout.
Create Outstanding Customer Experiences
- Ensure products, collections, pricing, and promotions are presented accurately.
- Improve navigation, merchandising, and overall shopping experience.
- Identify customer pain points and implement practical improvements.
- Work closely with creative partners to bring campaigns and new launches to life.
Use Data to Make Better Decisions
- Track key ecommerce metrics including revenue, conversion, AOV, and customer retention.
- Build reports that help the team understand what's working and what isn't.
- Use customer insights to recommend improvements across the business.
- Support experimentation through testing and continuous optimization.
Who They're Looking For
Experience, Education, & Designations
- 4+ years of ecommerce experience in a direct-to-consumer (DTC) environment.
- Proven experience managing a Shopify storefront.
- Demonstrated success driving ecommerce growth through merchandising, conversion optimization, and customer experience improvements.
- Experience with merchandising, promotional planning, and ecommerce trading calendars.
- Experience working cross-functionally with marketing, operations, creative, and other business functions.
- Experience managing external agencies and third-party partners.
- Experience working in an early-stage or high-growth business is considered an asset.
Knowledge, Skills, & Attributes
- Strong analytical, commercial, and financial acumen, with the ability to translate data into actionable insights.
- Proficiency with Shopify and the broader ecommerce ecosystem.
- Knowledgeable and skilled with Google Analytics 4 (GA4), Google Tag Manager, and Looker or similar business intelligence platforms.
- Knowledgeable and skilled using Klaviyo, Microsoft Clarity, or similar customer engagement and behavioral analytics tools.
- Familiarity with A/B testing platforms and conversion rate optimization (CRO) methodologies is considered a strong asset.
