About the Company
Our client serves customers across the United States, Australia, and Europe, and is an expert in crafting, manufacturing, and promoting gut health foods, digestive aids, and microbiome-focused supplements. The mission is to empower clients to embrace lasting health transformations and rediscover vibrant living.
Role Overview
This is a fully remote, full-time contractor Senior DR Creative Strategist role, joining the growing Marketing team. Availability during EU hours (GMT) is required. This person will develop direct response creative concepts for the client's eCommerce brand, with a preferred background in B2C, direct response creative.
Why Work Here
- A strong salary package.
- Paid holidays.
- Work from anywhere.
- A vibrant, global team.
- Flexible working hours.
- Opportunities for growth, including free books, courses, and resources.
- A dynamic, fast-paced work environment.
- The chance to make a difference in clients' health and lives.
Who They're Looking For
- Proven experience developing direct response creative concepts for eCommerce brands (bonus if in health or supplements).
- Demonstrated track record of consistently generating new winning concepts at scale, not one-off wins.
- Background in direct-response copywriting, with a strong grasp of hooks, angles, and pain-point-led narratives.
- Experience briefing and directing designers, video editors, and UGC creators to bring concepts to life.
- Comfortable working from performance data to inform creative decisions, knowing a concept is "working" because of numbers, not vibes.
- Familiarity with testing frameworks: structuring hypotheses, running iterative creative tests, and reading results.
- Understanding of platform-specific creative nuances (Meta, TikTok, YouTube) and how format shapes message.
- Strong understanding of audience and cultural nuances across Australia, the United States, and EU markets.
- Bonus: hands-on experience with tools like Motion, Foreplay, or similar creative analytics platforms.
Responsibilities
- Develop and pitch new direct response creative concepts on an ongoing cadence, ensuring a consistent pipeline of fresh angles and hooks.
- Write clear, strategic creative briefs that translate performance insights into actionable creative direction.
- Partner closely with designers, editors, and UGC talent to execute concepts from brief to finished asset.
- Track and report on concept performance (win rate, concepts hitting baseline, etc.), using results to refine future briefs.
- Structure and run creative tests with clear hypotheses, and document outcomes to build institutional creative intelligence.
- Adapt creative approaches and messaging for key regional markets, including Australia, the U.S., and EU.
- Stay ahead of platform trends, competitor creative, and emerging DR formats to keep the brand's creative fresh and effective.
