Creative Strategist

About the Company

Our client is building a digital members-club model for niche communities. Its first chapter is a members club "for Jew-ish people with ridiculously high standards." Like a deli, it's culturally Jewish but anyone can enjoy it. The client is evolving into its next phase of growth and launching new chapters, each designed as an immersive experience tailored to its niche. It's a pivotal time for the client, and the team wants the right person to be part of the journey.

Role Overview

This is a full-time Creative Strategist role based in NY or LA. This person will own and scale the client's acquisition channels. This is a creative-led growth role where they'll be writing copy, briefing ads, launching campaigns, and managing creators directly. They will drive paid acquisition with direct accountability for CAC and performance. The client is looking for someone equally comfortable scripting 20 ad concepts and analyzing performance data, owning the entire growth engine end-to-end.

Responsibilities

Creative Strategy & Execution

• Own the end-to-end creative pipeline, from ideation to launch to analysis.
• Continuously identify winning hooks, formats, and angles, and iterate quickly.

High-Volume Testing

• Script and brief a high volume of new ad concepts per week. Volume is a KPI.
• Operate an efficient feedback loop.

Performance Management

• Direct accountability for CAC, ROAS, and scaling spend velocity.
• Manage and optimize paid acquisition (Meta-first), including spend, performance, and scaling.
• Balance creative intuition with performance data to drive decisions.

Copywriting

• Write high-converting hooks, captions, scripts, and ad copy.
• Continuously refine messaging based on performance insights.

Production Management

• Manage and direct creative output across a team of editors, UGC creators, and freelancers.
• Ensure high velocity, strong quality, and consistent output.

This role will collaborate with the client's team on broader marketing (e.g. organic social and partnerships).

Who They're Looking For

• 2-5 years in performance marketing, creative strategy, or a hybrid role.
• High agency, ownership mindset, scrappiness, and speed.
• Strong creative instincts and taste, knowing what feels native, compelling, and right for the brand.
• Experience running or contributing to paid social (Meta preferred).
• Has made ads, not just managed them.
• Deep understanding of TikTok and Instagram content dynamics.
• Strong copywriting.
• Comfortable managing creators, editors, and freelancers.
• Ability to balance creative thinking with performance data.
• Experience at a consumer app or DTC brand preferred.