About the Company
Our client is a bootstrapped, profitable DTC group that has scaled from $12M to $78M+ in net revenue in a few years (since 2020). They runs multiple brands across categories like hearing aids, cleaning, and pet products, all built on direct response marketing and custom funnels, not off the shelf Shopify templates.
Role Overview
This is a remote (USA or Canada) Creative Strategist role. This person will write the sales pages and landing pages that support new product launches, typically testing several variants at once, and will know how to shape that creative differently depending on whether the traffic is coming from Meta or Google. They will report to the Creative Manager, who runs the team and process, and will work alongside the growth lead. Expect to turn out 15 to 20 creative briefs a week for the video editors and designers on the team, and to give feedback sharp enough that most work only needs one or two rounds of revision.
Responsibilities
- GTM strategy and copy: Own the creative strategy and copy for product launches, writing sales pages and building out multiple landing page variants to test.
- Channel-specific creative: Understand how Meta and Google traffic behave differently and adjust creative, offers, and landing pages to match.
- Deep persona research: Dig into Reddit and other communities to find the real language, objections, and desires that should be driving the copy.
- Creative brief production: Turn strategy into a steady stream of 15 to 20 creative briefs a week for video editors and designers.
- Efficient collaboration: Work closely with video editors and graphic designers and give feedback clear enough that most pieces only need one or two revisions.
- In platform performance ownership: Log into Meta directly to see how the creative is actually performing and use that to shape the next round of testing.
- Offer and landing page testing: Build and test offers and landing pages against each other to find the combinations that win.
- Competitive research: Track competitor brands and creative, including direct competitors the team is watching closely, to spot opportunities before they show up everywhere else.
Who They're Looking For
- Copywriting is the strongest skill, backed by real experience writing sales pages and ads that convert.
- Has written and tested multiple landing page variants for the same offer.
- Comes from ecommerce or DTC, ideally with experience in hearing aids or cleaning products, though that is not required.
- Comfortable spending real time in Reddit and other forums to build personas that go beyond surface level demographics.
- Has worked directly with video editors and graphic designers and knows how to give feedback that moves work forward fast.
- Comfortable logging into Meta Ads Manager to see how their creative is actually performing.
- Experience with VSL scripts, YouTube ads, or email is a plus but not required.
- Doesn't need years of experience if they can point to real results driven, and can speak clearly to the part they played in getting there.
