About the Company
Our client was founded on the philosophy that the world doesn't need more beauty products, it needs better beauty products. Clean, strategic, high-grade formulations that work on every skin type and tone, and that are as simple to use as they are to master. The brand is a lifetime of beauty knowledge, distilled.
Role Overview
This is a hybrid Creative Strategist, Paid Social role based in Montclair, NJ (3x/week in office). This person will join the Marketing team and drive the creative vision behind the client's paid social campaigns. Reporting to the SVP of Marketing, they'll be responsible for strategizing, concepting, and executing ads for paid social from initial idea through final execution. This role requires someone who can balance creative innovation with data-driven performance, keeping pace with the volume and diversity of the creative needs while staying ahead of social, cultural, and platform shifts.
The ideal candidate thrives in a fast-paced environment and has a proven track record of developing winning creative concepts that drive performance across paid channels. This person will work closely with the Growth, Creative, and Influencer teams to bring bold ideas to life while maintaining the authentic brand voice the community loves.
Responsibilities
- Develop and execute comprehensive creative strategies for paid social campaigns across all product launches and growth initiatives.
- Collaborate with the Growth team to strategize experiments, analyze performance data, and optimize creative approaches based on insights.
- Manage end-to-end creative workflows, including concepting, briefing creators/editors/designers, and reviewing footage for final approval.
- Execute thorough persona research to identify new audiences and expand reach while improving campaign performance.
- Build and maintain a strong pipeline of diverse creative aligned with Meta and TikTok best practices and platform requirements.
- Support weekly launch needs by developing timely, on-brand creative concepts that drive results.
- Analyze organic social trends, consumer insights, and competitive landscape to source inspiration and inform creative direction.
- Manage project timelines and coordinate cross-functional workflows to ensure smooth campaign execution.
Who They're Looking For
- 3-5 years of experience in creative strategy for paid social, preferably in DTC ecommerce.
- Proven expertise across a variety of creative formats.
- Advanced proficiency in paid social advertising platforms and best practices.
- Strong analytical skills balanced with a creative mindset.
- Experience and curiosity in implementing AI tools such as Nano Banana Pro in creative workflows.
- Deep understanding of social media trends and platform-specific creative requirements.
- Strong project management skills with ability to juggle multiple campaigns and deadlines.
- Experience conducting audience research and translating insights into actionable creative strategies.
- Collaborative mindset with experience working cross-functionally in fast-paced environments.
- Excellent communication skills.
- Ability to thrive in a fast paced and scrappy start-up environment.
