The Consumer Brand Blueprint
Unsexy Tips & Strategies To Scale DTC Brands
Everyone loves talking about the sexy parts of DTC brands.
- "Hailey Bieber sold for $1B?"
- "AG1 is launching a new sleep line!"
- "Are you using the new AI ad generator?"
This newsletter talks about the tactical side:
- "What does an $80,000/year Creative Strategist look like versus a $180,000/year Creative Strategist?"
- "What does an e-commerce holding company shared services org chart look like?"
- "What is the most budget-efficient way to structure an acquisition team?"
Here's what you can expect:
- How To Build Your Team — Which roles to hire in-house vs. outsource (and when)
- Access Top Talent — We screen 100s of top DTC operators weekly and send the best straight to your inbox
- Interview Tips — Questions to ask when hiring for the 20 most critical DTC roles
- Brand Org Charts — Real org maps from top brands and how they structure teams
- Compensation Advice — What DTC roles are actually paying right now
- Overseas vs. US — When it makes sense to hire offshore vs. domestic
See What Other Top DTC Operators Are Saying
Gotta give a massive shoutout to homie @c_gro.
— Zach Stuck (@zachmstuck) November 15, 2024
Dude helped me find some incredible people to join our small/nimble DTC brand team.
If you're looking for a bad ass recruiter for roles like:
- Head of Growth
- Director of Performance Creative
- Ops
He's your guy.
*not sponsored
I absolutely love workign with @c_gro.
— Moiz Ali (@moizali) May 15, 2025
The tone of his voice is like "I got this - you don't have to worry anymore." #NotSponored