The Consumer Brand Blueprint

Everyone loves talking about the sexy parts of DTC brands.

• "Hailey Bieber sold for $1B?"
• "AG1 is launching a new sleep line!"
• "Are you using the new AI ad generator?"

This newsletter talks about the tactical side:

• "What does an $80,000/year Creative Strategist look like versus a $180,000/year Creative Strategist?"
• "What does an e-commerce holding company shared services org chart look like?"
• "What is the most budget-efficient way to structure an acquisition team?"

Here's what you can expect:

• How To Build Your Team — Which roles to hire in-house vs. outsource (and when)
• Access Top Talent — We screen 100s of top DTC operators weekly and send the best straight to your inbox
• Interview Tips — Questions to ask when hiring for the 20 most critical DTC roles
• Brand Org Charts — Real org maps from top brands and how they structure teams
• Compensation Advice — What DTC roles are actually paying right now
• Overseas vs. US — When it makes sense to hire offshore vs. domestic