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The Consumer Brand Blueprint

Unsexy Tips & Strategies To Scale DTC Brands

Everyone loves talking about the sexy parts of DTC brands.

  • "Hailey Bieber sold for $1B?"
  • "AG1 is launching a new sleep line!"
  • "Are you using the new AI ad generator?"

This newsletter talks about the tactical side:

  • "What does an $80,000/year Creative Strategist look like versus a $180,000/year Creative Strategist?"
  • "What does an e-commerce holding company shared services org chart look like?"
  • "What is the most budget-efficient way to structure an acquisition team?"

Here's what you can expect:

  • How To Build Your Team — Which roles to hire in-house vs. outsource (and when)
  • Access Top Talent — We screen 100s of top DTC operators weekly and send the best straight to your inbox
  • Interview Tips — Questions to ask when hiring for the 20 most critical DTC roles
  • Brand Org Charts — Real org maps from top brands and how they structure teams
  • Compensation Advice — What DTC roles are actually paying right now
  • Overseas vs. US — When it makes sense to hire offshore vs. domestic

See What Other Top DTC Operators Are Saying

Gotta give a massive shoutout to homie @c_gro.

Dude helped me find some incredible people to join our small/nimble DTC brand team.

If you're looking for a bad ass recruiter for roles like:
- Head of Growth
- Director of Performance Creative
- Ops

He's your guy.

*not sponsored

— Zach Stuck (@zachmstuck) November 15, 2024

I absolutely love workign with @c_gro.

The tone of his voice is like "I got this - you don't have to worry anymore." #NotSponored

— Moiz Ali (@moizali) May 15, 2025

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